“The distribution network of OTO Motors covers all of Georgia, including the high mountainous regions in the country. Today we have four service centers, and in 2021 we plan to open a branch in western Georgia”, says Head of Administration at OTO Motors Tamuna Bakradze.
“In addition, in the near future, we will offer customers an absolutely unique product. Customers will soon be able to receive an estimate on damage done to a car without going to a service center through a mobile application. We will involve insurance companies in this service of course.
“The creation of the application has already started, but the project is quite time-consuming and we hope it will be completed by the end of the year. This project has no analog in the world and we plan to provide it to customers outside of Georgia as well”, she said.
OTO Motors has been operating on the Georgian market since 2009 and offers both corporate and retail customers the best quality European, Taiwanese, Turkish and Ukrainian engine oils, lubricants, batteries, antifreeze oils and accessories. OTO Motors is an official representative of more than 100 brands in Georgia, such as Wolver, Silver Wheel, E-tec, Mullerol, Bizol, Japan oil, Yuko, Apex, Oilright and 3ton.
The company employs more than 120 people.
This year OTO Motors was selected the winner of a Golden Brand award, the most influential local business award ceremony, and became the No.1 favorite brand in the category ‘Best Auto Service’.
“This award is very important for us and I would like to say thank you to everyone involved in this project. This award encourages us to achieve better goals. This award is the merit of all employees of OTO Motors, each of them has worked really hard and continues to do so. Transparent, professional and individual service, this is what draws our customers”, Bakradze said.
OTO Motors received the Golden Brand for the utmost success the company achieved in 2019. Bakradze said that 2019 was ‘the most important year for the company due to various factors’.
“A new branch of the car repair center opened, which today is the market leader in terms of flow capacity. It is capable of repairing up to 300 cars a month at this branch, which is two times higher than the flow capacity of other service centers.
“Renovation of the company's new central branch has begun, where all the company's warehouses, goods and showrooms have been located. Customers will be able to purchase more than 1,000 kinds of motor oils and parts.
“In 2019, we completed the process of bringing car service management into compliance with modern standards and created a completely different standard of service, which has worked quite successfully”, Bakradze said.
What are your expectations for 2020?
We strive to periodically offer our customers new products and services to make it easy and affordable for our customers to receive automobile service in the shortest possible time.
The coronavirus has caused a large financial crisis in the business sector, but with the support of the state and the support of employees, we have been able to fully maintain our staff and the budget. Despite everything, we decided to offer Georgian customers the guaranteed lowest price in car service.
Due to the difficult situation created by the coronavirus, it has become financially difficult for most of our customers to receive car services, so we are offering a 20 per cent discount throughout the summer. In addition, the company offers the services of a personal manager to corporate clients, which actually reduces the costs.
The goal of OTO Motors is to capture the largest share of the Georgian auto market. At present, what is the market share of the company?
At present, OTO Motors products, which fully comply with European standards, are represented throughout Georgia. Car body parts, the catalogue of which is available on otoparts.ge, account for 22 per cent of the market.
Today we have a car service network only in the capital. The repair center, which aims to restore damaged vehicles to factory standards in a short period of time, serves 20 per cent of insured vehicles.
Our goal is to expand the car service network in western Georgia, which we will offer starting from 2021.
What is the contribution of OTO Motors in developing the auto service industry of Georgia?
Overall, auto service is quite a complex technical process. We think that OTO Motors has introduced a network of fully professional car services, in which our professional technicians play a great role, and who periodically undergo professional training.
We have offered customers the German premium brand motor oil WOLVER, which is the most affordable premium quality product on the market today.
We serve all customers individually. It is worth noting a woman holds the position of technical manager at our company, which is very rare in this field in our country.
We have an individual approach to each customer, which makes the administrative process more difficult, but our team is ready to deliver perfect service.
We want to break the stereotype that automobile services are quite expensive. A team of professionals and modern technical equipment allow us to make car service quite affordable for our customers. Professional technicians, a comfortable environment and affordable prices – these are the main goals of our daily work.
We think our central service center is unique because we offer customers a full range of car services in one service center. This kind of service almost does not exist on the market.
How has the number of OTO Motors clients increased year-on-year?
The number of our clients increased by 50 per cent in 2019, which is quite a good result. However, the improvement of our services is a constant process at OTO Motors. Our team always strives to achieve better results.
More than 50,000 retail customers and more than 450 corporate clients are registered in our database.