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Herbalife Wins Golden Brand Award as Georgians’ Favorite Balanced Nutrition Brand

Herbalife, a global expert in balanced nutrition and a healthy lifestyle, has won its second Golden Brand award in the category ‘balanced nutrition’ at the eighteenth edition of the Golden Brand.

Founded in 1980, Herbalife came to Georgia in 2011.

We caught up with Nina Kandelaki, Regional Vice President of Herbalife, to find out how the company will broaden Herbalife's presence in Georgia.

Q. Georgian consumers have named Herbalife their favorite brand again this year. What brought Herbalife this recognition, in your opinion?
A. It’s a big honor for our company to be chosen the best brand in the category ‘balanced nutrition’ for the second time in the Golden Brand award history. We’re glad that our products were so highly appreciated by experts and consumers in Georgia, a country where Herbalife business has been present for twelve years now.

Globally we offer more than 2,000 quality nutritional products including our flagship Formula 1 protein shake, and many of our products have received world and European awards. Herbalife is about helping people live their best lives and we are very demanding about the quality of our products. Herbalife has its own scientific team, which helped us gain knowledge and unique expertise in the market.

Q. What are some recent developments at Herbalife as a brand in Georgia? Please share the brand's progress in Georgia.
A. The important step in 2023 is that we’ve already introduced the new Herbalife logo. So, we can say that the company is changing even from the visual side, and we continue changing in different directions.

Since its founding in 1980, the company has see an evolution from nutrition company with a focus on weight loss products*. Herbalife is not just a company with quality science-backed products, it’s a unique community where people can learn principles of balanced nutrition and adopt a healthy lifestyle, and develop their leadership and financial potential.

A good example is that some Independent Members are running about 70,000 nutrition clubs around the world where their clients gather, drink protein shakes, cook recipes with Herbalife products, exercise together etc. In Georgia such clubs exist too, you can find them in eight Georgian cities.

Q. How many products does Herbalife offer in Georgia and what are some recently introduced or upcoming products?
A. We offer about 30 products in Georgia. We look at nutrition holistically, so we offer not just products but also ready-made solutions to address specific customer needs ranging from weight loss and right snacks to balanced breakfast. All in all, ten tailor-made product programs.

Moreover, we regularly monitor nutritional trends and improve the composition of products, so they are now more and more harmonious, enriched with vitamins and minerals. A good example on the Georgian market is our reformulated Herbal Tea*.

Q. What is the top selling Herbalife product in Georgia?
A. Formula 1 protein shake is our true leader. In Georgia it’s available in five flavors. Formula 1 is a complete meal replacement in a glass, which takes just two-three min to prepare, and it lays the foundation for the Herbalife balanced breakfast.

Q. Is Herbalife involved in charity or corporate social responsibility activities in Georgia?
A. To support our efforts in promoting a sustainable future, we are reducing our use of plastic, using more recycled materials, and decreasing the amount of packaging for Herbalife products. We also gather plastic for recycling in our Sales Center in Tbilisi.

As for local sustainability events, for example, last year Herbalife Independent Members took part in a tree planting event near the Tbilisi Sea territory. It was a very meaningful day that reunited people after two years of online work.

Q. Please tell us how Herbalife is going to expand its presence in Georgia.
A. In previous years we focused more on promoting balanced nutrition with Herbalife products, coupled with the role of our Independent Members as nutrition consultants. We will surely continue doing this, but in addition, we will be talking more about the benefits of doing business with Herbalife. Actually, we provide people with an opportunity to build their own business. When people join the Herbalife community, they join an established global community with a strong brand that provides support and advice, such as expert training, access to quality products, special events, mentorship from other Herbalife leaders, and much more.

We have more than 100 unique video stories on our YouTube channel featuring the success stories of Herbalife Independent Members in different markets. These are inspiring and touching stories of how one can change their life all over, realize themselves, become successful and bring more meaning and purpose to their life as well as to the lives of those around them.

Disclaimer: *All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes, among other things, a balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest; individual results will vary.

Disclaimer*: 102g pack

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Voyager 365 to Launch Inbound Tourism Deals Starting September

After strengthening its position as Georgia’s leading outbound tour operator, Voyager 365 is now entering the inbound tourism market.

Starting in September 2023, those seeking an unforgettable experience in Georgia will enjoy a complete range of holiday and travel services created by the experienced and professional team of Voyager 365.

CEO of Voyager 365 Gvantsa Gotsiridze told us that the initial plan was to offer both inbound and outbound services to the travelers, but “first I wanted to make the company a leader in outbound tourism”.

“I believe that at the moment Voyager 365 is the market leader in outbound tourism and that's why we started to work on the inbound tourism project. Also, interest in Georgia has been increasing in recent years. After being a host country of the ITB Berlin tourism exhibition, interest in Georgia will increase. So I believe travel within Georgia will be in demand,” Gotsiridze said, adding that “the European tourist market is the most interesting to us.”

During three years of operations Voyager 365 has received two Golden Brand awards, the second one for successful activities in 2022.

Q. Please summarize 2022.
A. It was quite a successful year for Voyager 365. Georgia’s tourism sector has fully recovered from the pandemic. Demand in 2022 increased by 100% compared to the pre-pandemic year of 2019.

In spite of very increased demand, we think we maintained a high quality service. The number of employees doubled and an increase is projected for this year as well.

Also, marketing activities carried out in 2022 played an important role in winning the favor of experts and customers. The second Golden Brand award is a double responsibility for us, and it should be emphasized that the victory in 2021 further strengthened our positions in the corporate segment.

Q. What are the latest offers from Voyager 365?
A. Voyager 365 has added a new tourist package that includes sports and entertainment activities, such as concerts by famous artists in different locations, and fully planned tours of sporting events.

Our company was the first in Georgia to plan a group tour for fans of Khvicha Kvaratskhelia, winger of Italian club Napoli at the Napoli-Roma football match. The group consisted of 45 people.

We had an Amsterdam tour which included a Beyonce concert. We will try to offer all current events to Georgian travelers.

We think that Voyager 365 is distinguished by its well-defined, niche destinations.

Q. Which destinations were most in-demand last year among Georgian travelers?
A. Paris is the top destination, followed by Portugal and Indonesia.

Q. What were Voyager’s CSR activities in 2022?
A. The events in Ukraine were quite sensitive for us, so we were involved in the subsidy process.

We also helped several families living in Georgia’s border villages.

Voyager 365 became the main sponsor of the football club Sfera.

In 2022 we mainly responded to the demands of society and spontaneously funded individuals in need.

Q. Does Voyager 365 participate in international tourism exhibitions?
A. Last year the company participated in the tourist exhibition BIT MILANO in Milan, IFTM Top Resa in Paris and Travel Turkey izmir 2022 in Izmir. In 2023, we have already taken part in the aforementioned exhibition in Milan and in the tourist exhibition of ITB Berlin, where Georgia was the host country.

The company's participation in various international exhibitions allows us to offer Georgian consumers a variety of interesting tourist products and to sign agreements with new partners who will provide reliable, high-quality services to Georgian vacationers.

Q. What is the competitive advantage of Voyager 365?
A. There is high competition on the market, and our advantage is high quality of service, and of course new and exciting destinations.

The main strength of our company is a high sense of responsibility and credibility, reflected in the fact that the company takes full responsibility for services provided from the beginning of the trip to its end. Tour managers are in contact with our tourists 24 hours a day and provide all additional services remotely upon request.

All of the above, the love of the work among our team, and commitment to the idea of creating a positive impression in the Georgian market, constitute the advantage of Voyager 365. I would also like to thank our customers for their trust and loyalty!

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Vitaferol Customers' Favorite Vitamin D Supplement in Georgia


Vitaferol, a premium quality, 100% pure and highly bioavailable vitamin D supplement available on the Georgian market since 2016, has won the Golden Brand award to become the top such supplement in the country.

Vitaferol is imported and distributed in Georgia by pharmaceutical company ArtPharma, which has been operating on the Georgian market since 2014 and has over 80 international brands in its portfolio.

In this interview with Golden Brand Lika Lobzhanidze, founder and director of ArtPharma, talked about the history and performance of the company in Georgia.

Q. Please tell us how ArtPharma has been developing on the Georgian market?
A. One of the main prerequisites for the creation of ArtPharma was to increase access to high-quality European medicines and food supplements in Georgia.

When I decided to establish a company, I wanted it to be an outstanding one, which would create a new niche and determine the quality standard.

Innovativeness, novelty, quality ⁠— these are the main values based on which ArtPharma was founded in 2014 and continues to operate to this day.

The focus of ArtPharma’s performance is on health and beauty.

One of the milestones in our initial success was the start of cooperation with Walmark, the leading and strongest international pharmaceutical company in Europe. With the help of our tireless work, today we have a lot of partners in Europe and America. Today our portfolio boasts over 80 brands.

Q. What was the first product that ArtPharma introduced to the Georgian market?
A. ArtPharma was the first company in Georgia to introduce nutricosmetics to the market and talk about the importance of taking care of one's health and beauty.

In 2015, we launched Viaderm, a very famous and globally in-demand brand of Walmark, which soon earned recognition in Georgia and gained the name of "Beauty Capsules". Viaderm is distinguished by its unique composition. It is a cosmetic in capsule form for healthy skin, hair and nails, and at the same time is an important food supplement for women's beauty and health. It contains furisula oil, zinc, copper and silicon. This combination is very rare, thanks to which Viaderm remains a unique product even after eight years. Viaderm is not only for improving external beauty, it is also good for metabolism, helping to regulate weight and having a positive effect on the activation of hormones in the female body, which they need to maintain their youth.

We play the role of mediator between the world's leading manufacturers and Georgian consumers, we create and establish a modern model of healthcare, we ensure that European, high-quality medicines and food supplements are available to all citizens throughout the country, which we achieve in cooperation with all pharmacy chains in Georgia.

Q. What is ArtPharma’s contribution to the development of the Georgian pharmaceutical market?
A. Our main task is to promote a culture of care for health among the population, so we introduce brands that will help them to prevent various diseases and make treatment easier. We are empowering the pharmaceutical industry with brands that bring benefit to society.

For example, in 2023 we introduced Viruprotect, a preventative oral spray against colds and viruses, which acts quite fast on seasonal colds. This Swedish brand, with 12 years of experience, is represented in more than 30 countries on three continents, and bringing it to Georgia was an important step for us.

As for the introduction of Vitaferol, now the Golden Brand winner from the Artpharma portfolio, we actively promoted this critical vitamin to raise awareness. For this purpose we’ve had the strong support of partnering physicians and KOL. Finally, it can be said that collectively we were the first to lay the foundation for awareness of vitamin D deficiency in society.

Since 2021, international companies such as STADA group have joined the list of our partners. Currently, we cooperate with ten large manufacturers and represent more than eighty name brands.

Q. Please share some future plans of the company.
A. Next year ArtPharma will celebrate its tenth anniversary in Georgia, and we plan to introduce couple of new projects. The negotiations are already underway. We think that by the end of 2024 we will significantly increase and diversify our portfolio. ArtPharma aims to become an international brand, so we are planning to open branches in neighboring countries in the nearest future.

Lela Sikharulidze, Marketing Manager of the pharmaceutical company ArtParma, continued the interview by sharing her thoughts on Vitaferol’s win at Golden Brand

LELA SIKHARULIDZE, Marketing Manager of the pharmaceutical company ArtParma

LELA SIKHARULIDZE, Marketing Manager of the pharmaceutical company ArtParma

Q. Vitaferol has become Georgian customers’ favorite D vitamin supplement. How did the brand achieve this recognition in our country?
A. First of all, on behalf of the ArtPharma team, I would like to express my gratitude to the residents of our country, representatives of the medical field and industry experts, people who have been choosing Vitaferol as the most reliable vitamin D supplement for years.

This recognition is due to the European quality of Vitaferol, innovativeness, and the highest profile of effectiveness and safety. The ArtPharma team has also contributed to the prevention of vitamin D deficiency in Georgia while establishing international standards in the field.

Q. When was Vitaferol first introduced to the Georgian market?
A. Vitaferol was introduced to Georgia for the first time in December 2016 by the pharmaceutical company ArtPharma. In 2021, taking into account the high interest and activity of consumers, and on the basis of competitive market research, we introduced a new, innovative form of Vitaferol to Georgia ⁠— Vitaferol Mega D3, in the form of a new soft capsule. The new form of emulsified, pure vitamin D is gastro-resistant, which means that it is completely absorbed by the body very quickly and without loss.

Today Vitaferol is one of the most loved and in-demand vitamin D supplements in Georgia because of its reliability, safety and convenience ⁠— these are the qualities that connect consumers with the brand.

Q. What are other advantages of Vitaferol?
A. Other important advantages of Vitaferol is that our products are suitable for all members of a family, and considering that it is pure vitamin D without additives, it is recommended for long-term use.

Vitaferol Emulsion is the first European brand containing vitamin D in Georgia, offered by a certified dispenser, which allows accurate, individual determination of dose and protects from overdosing, which is especially important for infants.

To date, the Global Health Research Foundation has identified more than 1,000 chemical additives that pose serious health risks. Because vitamin D is recommended for long-term use, and harmful supplements have the ability to accumulate in the body, it is especially important to make sure there are no impurities in a vitamin D supplement.

Vitaferol is a brand containing 100% pure vitamin D, which does not contain sugar, gluten, flavorings or additives, making it safe for all demographics. Vitaferol is the only vitamin D supplement in Georgia recommended by the Neonatologists Association of Georgia.

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Suprastin Becomes Georgian Consumers' Favorite Allergy Remedy

Suprastin, used for treating allergic reactions, and produced and distributed in Georgia by Hungarian company Egis Pharmaceuticals PLC, has won the Georgian business award Golden Brand.

General Manager of Egis Pharmaceuticals PLC Representation in Georgia, Lina Topuria, sat down with Golden Brand to review the brand’s success in the Georgian market.

Q. Suprastin has won the Golden Brand in Georgia. What led it to this recognition, in your opinion?
A. Suprastin is a medicine tested by years and practice, consistently demonstrating high quality and efficiency, and that is why it deserves the trust of its customers.

Suprastin tablets are used to treat allergic reactions and problems such as itching, hives, hay fever, herbal dermatitis, and reduce symptoms and itching from allergies caused by food, medications, and insect bites.

Suprastin has a very long history on the Georgian market. It has been available in the country for more than half a century. It was one of the first indispensable antihistamines then and still is today.

Although in recent years many antihistamines of the new generation have appeared on the Georgian pharmaceutical market, Suprastin is still the sales leader. Every year, including 2022, Suprastin has demonstrated double-digit sales growth.

Q. What is the competitive advantage of Suprastin?
A. Suprastin is a time-tested and practice-tested drug for the treatment of any allergy.

Suprastin is distinguished by its speed of action, high efficiency and safety. It is the only antihistamine that can be used from the age of one month.
Suprastin comes in both tablet and ampoule form. Ampoules are used in urgent allergic cases, when seconds decide everything.

It boasts the best combination of price and European quality.

Q. How widespread are allergies in Georgia?
A. In less than half a century, allergies, originally perceived as a rare disease, have become a major public health threat, today affecting the lives of more than 60 million people in Europe, and probably close to one billion worldwide. Over the last 20 years the prevalence of allergic diseases has increased by almost 50-7%. Air pollution, consumption of genetically modified foods, less physical activity, obesity, stress, generally unhealthy lifestyle and many other factors contribute to the increase in the incidence of allergies.

So almost half of the population in the modern civilized world suffers from different types of allergies. In Georgia, approximately 40%of the population has an allergic disease in one form or another, and this rate is increasing.

Q. Now let’s talk about Egis Pharmaceuticals PLC Representation in Georgia. How long has the company been operating in Georgia?
A. Hungarian pharmaceutical company Egis is today the leading generic pharmaceutical company in central eastern Europe, and its activities incorporate all areas of the pharmaceutical value chain. Egis is a member of the Servier Group, an international pharmaceutical company governed by a non-profit foundation with its headquarters in France.

For years Egis has been making high-tech investments in order to modernize the existing infrastructure and equip it with the latest equipment and provide the highest quality medicines to patients.

Egis has medical offices in 18 countries and its products are available in more than 70 countries of the world, including Western Europe, the United States of America and Japan. Currently, the factory produces 151 active substances and 634 products.

As for the representative office in Georgia, it opened in 1999.

I would like to proudly inform you that last year, according to the general ratings of Georgian enterprises developed by the Swiss Rating Association and the Business Rating Union, our representative office received a "gold rating" among Georgian businesses in terms of financial and economic activity.

Q. What was the first medicine that Egis brought to Georgia?
A. In the second half of the previous century, Halidor, Zitazonium and Clostilbegyt were successfully introduced in the Georgian pharmaceutical market. The company has already officially introduced a large list of medicines to Georgia since the 1990s ⁠— including the well-known Betadin, Egilok, Grandaxin, Sorbifer Durules and others.

Egis products are available in any pharmaceutical network in Georgia, while the official distributor is PSP, where you will find guaranteed quality medicines at the most affordable prices.

Currently, more than Egis medications in 200 forms are available in Georgian pharmacies.

Q. What contribution have you made to the Georgian pharmaceutical market?
A. Egis has made a great contribution not only to the development of the pharmaceutical market in Georgia, but also to the development of the economy of our country as a whole. Since its establishment, it has contributed up to 4 million GEL to the budget. After the opening of the Egis representative office in Georgia, many jobs have been created both in the capital city of Tbilisi and in the regions of our country.

Over the years Egis has enriched the Georgian pharmaceutical market with a number of innovative and unique medicines of the highest quality in such therapeutic areas as cardio-metabolic, psycho-neurological, gynecological, urological, oncological and general therapeutic areas.

The Egis portfolio is growing, with innovative new mono- and multi-component medicines added every year.

All the actions of the company are patient-oriented. Due to high social responsibility, Egis conducts free examinations in various therapeutic directions, and in recent years our team has been actively working to raise awareness of hyperuricemia and gout in society.

The company always pursues its primary mission ⁠— "Egis dedicates its knowledge to people to ensure their long and healthy life!"

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Georgian Customers Name Austrian Schirnhofer as Favorite Meat Product Brand in Golden Brand Survey

For its traditional Austrian quality, a variety of choice and the best taste, Austrian meat product brand Schirnhofer has firmly established itself on the Georgian market.

Lasha Babuadze, Founder of Everest 2010, a distribution company that imports Schirnhofer to Georgia, told Golden Brand that for years Schirnhofer's products have occupied first place among sausages and meat products imported to the country.

This year again Schirnhofer has been named Georgian customers’ favorite meat product brand in a survey that involved more than 2,000 consumers and 100 experts. Babuadze said winning Georgia’s most prestigious and influential business award, the Golden Brand, was gratifying for the company as the idea had always been to offer the local market the best quality meat products, and “our efforts have been appreciated by customers.”

“Schirnhofer's products have long been loved by Georgian consumers. And double-digit sales figures also prove it,”

Currently, there are seven stores operating under the brand of Schirnhofer in Georgia, offering customers Austrian meat delicacies, cheese, and cookies made with Austrian technology.

“Besides offering the sausages for which it is known, an Austrian cheese and meat delicatessen can also be found in our stores, and an assortment of freshly baked bread made from Austrian flour in the Austrian style. Delicious sandwiches, pizza, hot dogs and everything that is needed for any family is also available at our store,” Babuadze said.

Q. Could you please tell us what makes Schirnhofer meat products so unique and popular among Georgian customers?
A. With almost a century-old tradition of producing over 600 varieties of meat products, Schirnhofer is one of the largest Austrian meat product manufacturers, producing 12,000 tons of meat and sausage products per year, using only Austrian meat for production.

The company’s head office is located in Kaindorf, Austria, which is considered one of the safest ecologically. Schirnhofer has 630 partner farmers. Its strict quality control begins at each of these farms. Quality control is paramount at every stage of production, and Schirnhofer uses ultra-modern technologies and laboratories. Schirnhofer holds an IFC (International Food Standard) certificate, which ensures product quality control.

Schirnhofer was founded in 1926 by Joseph Schirnhofer. The family business was carried on by his son Karl, who began producing sausages in 1950 with his mother. Soon the company became one of the largest Austrian meat product manufacturers.

Karl Shirnhofer himself was a founder of the Schirnhofer Company in Georgia, which entered the Georgian market in 2007 and quickly gained popularity among customers for its affordability, variety, and top quality products.

Q. How many products are sold at Schirnhofer stores in Georgia?
A. There are more than fifty varieties of meat delicacies and more than ten varieties of Austrian cheese available at Schirnhofer stores.

We also bake about twenty types of bread with Austrian raw materials and recipes.

The Schirnhofer cafeteria, which is open at every Schirnhofer store in Tbilisi, is very popular. At our stores you can have hot dogs, pizza, fried potatoes, onion and squid rings.

Schirnhofer branches will prepare delicious sandwiches to suit your taste.

Q. As far as meat products, what is the favorite of Georgian consumers?
A. For its quality and taste (although the products are not cheap for objective reasons) Schirnhofer meat products are very popular and in demand among Georgian consumers.

I would single out baked goods with Austrian raw materials and recipes. The demand for this type of product is increasing each year.

Q. Have sales increased over the years in Georgia?
A. Like all other businesses, the last two years have been very difficult for us too. A pandemic, global logistics problems, increase in transport and product prices, inflation problems ⁠— all these factors affected our business as well.

Unfortunately, this was compounded by the completely unjustified and unacceptable Russian invasion and occupation of independent Ukraine.

Despite these challenges, our team tries its best to keep products affordable to customers.

Q. How would you characterize the Georgian market and its competitive environment?
A. The Georgian market for sausages and meat products is saturated and thus highly competitive.

But we are not afraid of healthy competition. Our main trump card is the high European quality of these traditional products and the high standard of service in the stores.

Q. Schirnhofer has won its second Golden Brand award. How did the brand achieve this success?
A. It is a pleasure to receive any award. Especially when you put so much effort and energy into the work.

Our success is due to the traditional Austrian quality of Schirnhofer meat and bakery products and European standards of service, which our team have been trying to maintain for years.

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Shangri La Casino to Open in Georgia’s Black Sea Resort City of Batumi

Georgia’s most stylish and top-service casino, Shanrgi La, is continuing to develop on the Georgian market with the opening of a new branch in the country’s Black Sea resort city of Batumi.

“The Shangri La brand is currently expanding in Georgia with plans to open a new location in Batumi. This will give our staff the chance for career development and offer a fantastic new location for both our regular and new guests," Helen Keane, newly appointed General Manager of Shangri La Tbilisi, told Golden Brand.

Currently there is only one Shangri La casino operating in Tbilisi. Located in one of the most historic and picturesque areas, near Bridge of Peace, Shangri La has been offering the best casino experience with classic table games and a variety of modern slot machines in a luxurious, comfortable and secure atmosphere since 2012.

Shangri La Tbilisi is part of the Shangri La casinos family, managed by Storm International, a world-famous gaming business operator with around 30 years of history and reputation.

The company upholds all the established international gaming standards along with excellent service and security. This year Shangri La has been awarded the most prestigious and influential business award in Georgia, Golden Brand, for the sixth time.

Q. You are the new General Manager of the Shangri La casino in Tbilisi. Please introduce yourself to us and tell us about your best managerial experience.
A. I started my career in the UK as a trainee dealer when I was 18 years old. At that time the casino industry was developing world-wide which gave me the opportunities to travel and work overseas. While it is difficult to pinpoint the best managerial experience, one thing I do get a lot of satisfaction from is seeing our employees rising through the ranks. To see someone start as a trainee dealer, like myself, and eventually reach a managerial position is very rewarding.

Q. What will your impact on Shangri La Tbilisi be, in your opinion? What are your plans, what will you try to accomplish or improve in the casino?
A. Storm International rotates its top managers, this allows us to look at our operations with a fresh set of eyes and identify areas that can be improved.

As our staff are our greatest asset, we are constantly looking at how to improve staff conditions and the work environment. I am constantly striving to maintain and improve the standards which Shangri La is renowned for, assure policies and procedures are adhered to, and assist staff with their career growth.

Q. What was the first thing you did when you got to work at the casino?
A. When I first took over in Tbilisi I had many meetings with Heads of Departments and employees in order to get to know them and understand their concerns and visions for the future.

Q. How do you feel about living in Georgia? What are your impressions about this country and about its gambling sector?
A. I love living in Tbilisi. The people are very warm, the food is excellent and it’s a very vibrant culture with a unique atmosphere.

The gaming sector in Georgia is well-developed and very competitive. In my opinion, competition is good for the casino industry. It helps raise standards which attracts more foreign clients who, in turn, contribute more to the Georgian economy.

Q. What would you do if you won the jackpot?
A. I think I would throw a big party then treat my family to a world-wide cruise!

Q. Do you play sometimes and what is your favorite game?
A. I don’t usually have much time to play but on the occasions when I do, I play blackjack or poker.

Q. Why did you become interested in working in Tbilisi's Shangri La?
A. Casino work at all levels can be a transient job, that’s one of its benefits. Its always interesting to experience a new culture and country. The experience of working in different countries teaches you different management approaches.

Q. You have experience working in Minsk, Kiev casinos... Can you compare these markets to Georgia's ⁠— what are the differences, similarities, how well-developed is Georgia in comparison? What are the challenges here?
A. The main differences are legislative and tax related but, in general, the business itself is very similar in most countries. Game preference varies in different regions but at the end of the day all players expect top level service and professional staff. One of the main challenges is attracting new visitors to the casino when advertising laws are extremely restrictive in Georgia.

Q. Please tell us what Shangri La casino currently offers guests ⁠— games, atmosphere, gastronomy, and anything else.
A. Shangri La provides an internationally recognized level of service, confidentiality, and a comfortable atmosphere. We have the most popular games, high limits and state-of the art slot machines. We offer Russian, Caribbean, Texas Hold'em, Ultimate Texas Hold'em, and Three card poker.

Our restaurant is also renowned for both its Georgian and international cuisine.

Q. Shangri La has won the Golden Brand again this year. In your opinion, why have the experts chosen Shangri La as their favorite casino in Georgia all these years?
A. It is an honor to win this prestigious award for the sixth year running. For the Shangri La brand it is a testament to our approach to business and how we keep adapting to meet and exceed market demands.

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About Us

The brand popularity is revealed by the preliminary survey making key focus on creative branding-related solutions. Entrees are judged by about 100 experts. Nominee brands are selected by awareness, popularity as well as by their creative advertising campaigns.

The winners will be granted with diplomas and Golden Brand Statue. The event will be broadcasted via television, radio, printed and online media.


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