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Personal Finance

Consumers Choose Products by Quality not Origins

The FINANCIAL -- Georgian Distribution and Marketing Company (GDMCO), official importer of mayonnaise Sloboda from Russia, ended the year 2013 with 26% sales growth. The tense relations between Russia and Georgia and the recent campaign No to Russian Products did not have any impact on GDMCO’s sales. The final choice on selection made by a store is down to the quality, and not the origins, of a given product.

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Tbilvino in Russia with a New Strategy

The FINANCIAL -- Georgian winemakers tested the ground on the Russian market once again when they increased their export to the country in 2013 after seven years of an embargo. This contributed to Tbilvino achieving 35% growth in 2013. The company is aiming for an extra 30-35% increase this year. Georgian wine has been greatly welcomed by Russian consumers.

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Marneuli Food Factory Targeting 20% Growth in 2014

The FINANCIAL -- Marneuli Food Factory produced more than 5 million cans of a variety of different products in 2013. The company had 15% growth in comparison with the previous year. Next year the company plans to start exporting products. Walnut preserve, wild plum sauce and traditional “ajika” - made in Georgia - have already gained huge popularitywith foreign consumers.

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The brand popularity is revealed by the preliminary survey making key focus on creative branding-related solutions. Entrees are judged by about 100 experts. Nominee brands are selected by awareness, popularity as well as by their creative advertising campaigns.

The winners will be granted with diplomas and Golden Brand Statue. The event will be broadcasted via television, radio, printed and online media.


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