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Gianti Logistics Celebrates 18 Years of Operations in Georgia and Opens Kazakhstan, Turkey Offices

Georgia’s leading company in cargo transport throughout Georgia and CIS countries, Gianti Logistics, is celebrating eighteen years of operations in the country.
The company already has offices in Azerbaijan, Uzbekistan, Kazakhstan, Turkey and Estonia, with the head office located in Tbilisi. Other offices in the country are located in Poti and Batumi.
“The success of the company is the success of the team! We are proud of our work and our team and we make it happen, no matter what”, General Manager of Gianti Logistics, Giorgi Makhatadze, said.
Gianti Logistics has been in Georgia since 2005, transporting all types of cargo – gauge, bulk, container load, full truck-load, less than-truckload, heavy, oversized hauling and rigging, specialized equipment, etc.
The company has participated in major regional projects, including the construction of the South Caucasus pipeline, the Shah Deniz project, and SOCAR Azerikimya.
Among these large projects was the delivery of a 640-ton tree from Buknari to Shekvetili and a cafe-restaurant in Anaklia, which is located at the mouth of the Enguri river, where the river meets the Black Sea.
Their fleet includes 100 vehicles of Euro 5 and Euro 6 standards, which are maintained in the company's own service center Gianti Motors.
With their own fleet the company transfers cargo to the South Caucasus, Central Asia and CIS countries, and carries out international transfers to any location in the world.
Golden Brand spoke with Makhatadze about the company and summarized its successful activities of 2022 that led the company to win another Golden Brand award in the category “favorite logistics and transport company”.
Q. Congratulations on winning the Golden Brand! Please tell us what the main success was that made an impression on the experts of the Golden Brand awards and the customers who participated in the survey.
A. It is probably due to the fact that our organization is multidisciplinary and does not have a single specific framework.
However, our team treats all areas with the same professionalism and responsibility.
We undertook a number of impressive and successful projects in 2022. Gianti Logistics shipped seven transformers and accessories: four units of 135 tons and three pieces of 91 tons. We received cargo in Poti and transported it to the town of Tskaltubo in the Imereti region. We placed transformers onto a foundation with the help of hydraulic jacking/sliding systems and turntables.
Q. What are your impressions of the first half of 2023?
A. Successful operations have continued this year as well. Recently Gianti has just finished an interesting transportation project for the oil industry, which included receiving two vessels loaded with heavy equipment and further transportation till final destination.
The longest unit was 47 meters and the heaviest 206 tons.
Starting with preparation of local permits, including mobilization of special hydraulic modular trailers and road construction/modification works all was carried out with our own resources.
Q. Last year Gianti Logistics rejoined the world's largest and most powerful network of independent freight forwarders, WCA World. What will this membership bring to your company?
A. Partnership is important to us. That's why, after a short break, we rejoined the WCA World global network and became part of a great team. Being part of the world's largest and most powerful forwarding team means more confidence, more responsibility, more motivation, professionalism, experience, more logistic possibilities and business opportunities.
We believe that the search for new ways of development and catching up with innovations and latest news will determine the success of the company.
Q. Gianti Logistics’ fleet is equipped with Euro 6 standard trailers. What is the role of "green logistics" in your company’s operations?
A. Seventy percent of cargo in international logistics is transported by trailers. Although road transport is efficient, the emissions produced by the trailers increase the risks of harming the environment.
"Green logistics" means eco-friendly concepts. Its main component is Euro 6 standard trailers. These vehicles are only inferior to electric trailers in terms of eco-community.
Q. In what direction and by what methods of transport are loads predominantly transported?
A. We are capable of transporting all types of cargo, be it gauge, bulk, containered load, full-truck-load, or less-than-truckload, heavy, oversized hauling and rigging, specialized equipment. The diversity of our fleet (such as tilt, containerized and flatbed trailers; low loaders; multi axle hydraulic modular trailers, hydraulic jacks, sliding system and other special equipment for out of gauge/heavy lift cargo) allows us to cope with all types of challenges on land.
As for where we haul, mainly Transcaucasia, Central Asia and Turkey. Recently we have added two more routes – European destinations and rail freight from China.
Q. What kind of cargo is transported for the most part?
A. All types of cargo, except live cattle, but mostly food products and heavy machinery.
Q. How favorable is business in Georgia today?
A. The business environment in the country is good, but when it comes to establishing a transport corridor and hub, a lot of work needs to be done in different directions because we are not logistically ready for this status.
This includes road and warehousing infrastructure, which need to be improved.
Our ports are small and not ready for a large amount of cargo. The capacity of the Caspian Sea ports and the lack of Georgian railway carriages are also a problem.

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Herbalife Wins Golden Brand Award as Georgians’ Favorite Balanced Nutrition Brand

Herbalife, a global expert in balanced nutrition and a healthy lifestyle, has won its second Golden Brand award in the category ‘balanced nutrition’ at the eighteenth edition of the Golden Brand.

Founded in 1980, Herbalife came to Georgia in 2011.

We caught up with Nina Kandelaki, Regional Vice President of Herbalife, to find out how the company will broaden Herbalife's presence in Georgia.

Q. Georgian consumers have named Herbalife their favorite brand again this year. What brought Herbalife this recognition, in your opinion?
A. It’s a big honor for our company to be chosen the best brand in the category ‘balanced nutrition’ for the second time in the Golden Brand award history. We’re glad that our products were so highly appreciated by experts and consumers in Georgia, a country where Herbalife business has been present for twelve years now.

Globally we offer more than 2,000 quality nutritional products including our flagship Formula 1 protein shake, and many of our products have received world and European awards. Herbalife is about helping people live their best lives and we are very demanding about the quality of our products. Herbalife has its own scientific team, which helped us gain knowledge and unique expertise in the market.

Q. What are some recent developments at Herbalife as a brand in Georgia? Please share the brand's progress in Georgia.
A. The important step in 2023 is that we’ve already introduced the new Herbalife logo. So, we can say that the company is changing even from the visual side, and we continue changing in different directions.

Since its founding in 1980, the company has see an evolution from nutrition company with a focus on weight loss products*. Herbalife is not just a company with quality science-backed products, it’s a unique community where people can learn principles of balanced nutrition and adopt a healthy lifestyle, and develop their leadership and financial potential.

A good example is that some Independent Members are running about 70,000 nutrition clubs around the world where their clients gather, drink protein shakes, cook recipes with Herbalife products, exercise together etc. In Georgia such clubs exist too, you can find them in eight Georgian cities.

Q. How many products does Herbalife offer in Georgia and what are some recently introduced or upcoming products?
A. We offer about 30 products in Georgia. We look at nutrition holistically, so we offer not just products but also ready-made solutions to address specific customer needs ranging from weight loss and right snacks to balanced breakfast. All in all, ten tailor-made product programs.

Moreover, we regularly monitor nutritional trends and improve the composition of products, so they are now more and more harmonious, enriched with vitamins and minerals. A good example on the Georgian market is our reformulated Herbal Tea*.

Q. What is the top selling Herbalife product in Georgia?
A. Formula 1 protein shake is our true leader. In Georgia it’s available in five flavors. Formula 1 is a complete meal replacement in a glass, which takes just two-three min to prepare, and it lays the foundation for the Herbalife balanced breakfast.

Q. Is Herbalife involved in charity or corporate social responsibility activities in Georgia?
A. To support our efforts in promoting a sustainable future, we are reducing our use of plastic, using more recycled materials, and decreasing the amount of packaging for Herbalife products. We also gather plastic for recycling in our Sales Center in Tbilisi.

As for local sustainability events, for example, last year Herbalife Independent Members took part in a tree planting event near the Tbilisi Sea territory. It was a very meaningful day that reunited people after two years of online work.

Q. Please tell us how Herbalife is going to expand its presence in Georgia.
A. In previous years we focused more on promoting balanced nutrition with Herbalife products, coupled with the role of our Independent Members as nutrition consultants. We will surely continue doing this, but in addition, we will be talking more about the benefits of doing business with Herbalife. Actually, we provide people with an opportunity to build their own business. When people join the Herbalife community, they join an established global community with a strong brand that provides support and advice, such as expert training, access to quality products, special events, mentorship from other Herbalife leaders, and much more.

We have more than 100 unique video stories on our YouTube channel featuring the success stories of Herbalife Independent Members in different markets. These are inspiring and touching stories of how one can change their life all over, realize themselves, become successful and bring more meaning and purpose to their life as well as to the lives of those around them.

Disclaimer: *All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes, among other things, a balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest; individual results will vary.

Disclaimer*: 102g pack

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Italy’s Maretti Bruschette Becomes Favorite Crispy Snack For Georgian Customers

The baked bread circles of Maretti Bruschette in various exquisite flavor combinations have become the favorite crispy snack of Georgian customers. Over 2,000 customers and 100 experts named Maretti Bruschette as their favorite, helping the Italian brand win the Golden Brand award this year.
The tastes of Italy under the brand of Maretti are brought to Georgia by the local distribution company Orbita, which was established in 2004, but has been operating on the Georgian
market since 1998 under different names.
General Director of Orbita, Giorgi Davitadze, said that despite limited resources, the company was able to achieve success and is now one of the leading distribution companies in Georgia.
Thanks to cooperation with its partners and steady development, Orbita has become an exclusive distributor of the following popular brands ⁠— Morozova; Maretti Bruschette; My Motto; Byond; Malbi; Progum; Naturella; Viva; Olive line; Ryaba/Astoria; Tadim; and Gemo.
We are very glad to be appreciated and to have been given this award. I think it comes down to the fact that our company has contributed significantly to market development as we started importing a variety of products when there was a lack of such products on the market. Thus we developed this culture and the snacks category in Georgia,” Davitadze said of his brand winning the award.
Q. Could you tell us what the goals and core values of Orbita are?
A. Orbita has been offering the highest quality products in Georgia since the very day of its
establishment. The company’s strategy is to offer customers a new and expanding range of
Products and to
establish new relations with the world’s leading brands.
The company’s goal is professionalism and discipline in all areas, and to provide
a constant upgrade of staff qualifications. We believe that the company’s success is determined by our staff.
We try to select qualified employees who share our values, as they represent the most important capital of the company. Today the company employs more than 150 highly qualified people, recruited for different departments ⁠— everything from sales and admin to warehouse.
Our organization fully satisfies safety and environmental protection standards and norms. We
constantly work on developing our product portfolio and try to establish a better
business environment and provide more jobs.
Orbita realizes its responsibility in business relations with its partners by relying on the values of honesty, innovation, teamwork, responsibility, integrity, and professionalism.
What’s most important for us is our customers, and we truly believe that our success depends on the success of those who consume our products.
Q. Today the Georgian market is saturated with chips. How does Maretti Bruschette compete with them?
A. Maretti is the brand that brings you the taste of Italy in the form of bite-sized snacks. The secret to their irresistible Bruschette chips that are perfectly seasoned on one side lies in the original recipe ⁠— Italian traditions that have been passed down through generations with a modern twist.
Crispy and delicious oven baked bread circles made of carefully selected ingredients, offered in a variety of flavors, such as tomato, olives and oregano, sour cream and onion, Mediterranean vegetables, fine cheese selection, sweet basil pesto, mushrooms and cream, pizza, slow roasted garlic, salami pepperoni, spinach and cheese, sweet chilly, Mediterranean paprika and
royal crab.
Of these varieties we only import six flavors and among them tomatoes, oregano and olives are the most popular.
Demand for Maretti Bruschette products increases in Georgia year by year. For example, last year sales figures saw 95% increase compared to 2021. Our company also launched different promotional activities to make the brand more popular in Georgia, which resulted in increased sales volume as well as recognition from Golden Brand.
Q. How long has Maretti Bruschette been available on the Georgian market?
A. Maretti Bruschette has been available here since 2010. The first steps were quite difficult. The challenge was to convince customers how our brand differed from the types of crackers they were used to seeing, the price of which was at least twice cheaper than Maretti’s baked bread snacks.
Since 2019 the growth of sales has been doubling every year, which is due customer loyalty, the highest quality, and the right development strategy.


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About Us

The brand popularity is revealed by the preliminary survey making key focus on creative branding-related solutions. Entrees are judged by about 100 experts. Nominee brands are selected by awareness, popularity as well as by their creative advertising campaigns.

The winners will be granted with diplomas and Golden Brand Statue. The event will be broadcasted via television, radio, printed and online media.


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