- Tuesday, 07 June 2022
- Today’s Market
Europharma Georgia continues to take care of the health of the local population and at the same time, strengthen its position on the market. Following modern global trends and adjusting to the needs of the local medical and pharmaceutical sectors, Europharma Georgia promises to continue offering innovative pharmaceutical products and expand its product range in Georgia.
Europharma Georgia was founded in 2011. Director of the company Alisa Arslan said that Europharma Georgia has managed to compete with many experienced and famous companies in a short period of time and establish its proper place in the Georgian pharmaceutical market.
“Initially, Europharma Georgia entered the Georgian market with six drugs and several employees; today the company offers about forty drugs, and the number of employees has increased to forty-five,” Alisa Arslan said.
The main goal of Europharma Georgia is to identify the needs of consumers and to offer them “focused, unique and innovative products.”
“The company's business strategy is clearly focused on quality,” she added.
Europharma Georgia currently offers medicines that are sold in various countries around the world, including medicines, which analogues are not available in the Georgian pharmaceutical market.
“It should be noted that the company's priority is the health of the next generation, so the medical drugs for the pediatric group take one of the main places in the total lineup of the products,” Alisa Arslan said.
Europharma Georgia was valued precisely for its care for children’s health and became the winner of the Golden Brand award for the first time. Over a hundred experts and consumers named Simbavit, one of the medicines offered by Europharma Georgia, as their favorite vitamin for children.
Q. Congratulations on winning the Golden Brand. What does this award mean for Europharma Georgia?
A. Thank you very much!
For me personally, not only as a health manager, but also as a doctor, the quality of the product is a priority. Quality is what determines the effectiveness of the product, leads to a positive attitude from patients and consumer loyalty.
This is what happened in the case of Simbavit - its quality and effectiveness led the vitamin complex to become Georgian consumers’ favorite. Golden Brand is very important recognition and appreciation for our company, because it proves we are on a right way. Also, it gives us a motivation to carry on taking care of the health of all age groups and do many more positive, innovative things in the medical and pharmaceutical fields.
Q. What are the advantages of Simbavit?
A. Simbavit syrup contains thirteen vitamins and four micronutrients necessary for the development of the child's body and is enriched with beta-glucan; It is also necessary for the formation and development of eyesight, the nervous system, heart and skeletal system.
Simbavit improves metabolism, the physical and intellectual development of the child, fills any deficiency of essential vitamins and minerals, improves appetite, provides mineralization and strengthening of bones and teeth. Moreover, strengthens the protective forces of the child's body. It is a powerful antioxidant, which is especially important for today's kids who spend a lot of time with modern gadgets. Simbavit syrup is important for the prevention of childhood illness and also for rapid rehabilitation post-illness.
Its pleasant orange flavor is also popular. That's why Simbavit syrup is a favorite multivitamin for every child and parent.
Simbavit has been available on the Georgian market since 2015.
Q. Have sales increased over the year in Georgia?
A. In 2021, the number of Simbavit customers increased by almost 50%.
Q. What is the contribution of Europharma to the development of the Georgian pharmaceutical market?
A. Pharmaceuticals are one of the most important sectors in healthcare. In recent years, the global economic crisis following the pandemic and increased competition have had a major impact on the sector.
Despite these negatives, Europharma's contribution to the Georgian pharmaceutical market is huge, and since 2011 we have been importing both therapeutic and preventative pharmaceutical and herbal remedies.
Our priority is to improve the quality of life of our population. We offer our customers reliable, efficient, high-quality medicines. In a highly competitive and saturated market, we are growing and developing according to the customer requirements. Our company was the first to offer innovative formulas to consumers that did not exist in Georgia before, such as Nemolix C3, Zinconet C, Coenza QL, etc.
In the future we will continue to bring innovative products to the country, because continuous development and introducing innovations are one of the most important goals of our company.Read more