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Saturday, 26 July 2014 00:00

Orbit – The Winner of Golden Brand 2013

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The FINANCIAL -- Orbit has become a winner of Golden Brand 2013. Around 200 experts has named Orbit as the favorite chewing gum brand.  Beside Orbit Golden Brand, the most influential business awards ceremony in Georgia, has revealed the 35 companies which have achieved the utmost success in the branding of their business throughout the year 2013.

Golden Brand reveals and awards those companies which have achieved the utmost success in the branding of their business. The popularity of the various brands is revealed through a preliminary survey with a key focus on creative branding-related solutions. Entrants are judged by a panel of around 200 experts. The results of the survey are then combined by counting the votes of the representatives of the Georgian Chamber of Commerce, International Chamber of Commerce, Global Idea and The FINANCIAL. The nominee brands are selected according to their public awareness, popularity, as well as creative advertising campaigns.

The winners of the Golden Brand 2013 awards were selected by a group of business school professors, business administration specialists, consulting groups, state and non-governmental sector representatives.

The smooth, refreshing flavor of sugar-free Orbit gum leaves your mouth with a "just brushed clean feeling." Orbit gum is a global brand, enjoyed by millions of people around the world. Importantly, Orbit gum has received the American Dental Association's Seal of Acceptance. Orbit is on a mission to help keep mouths clean and healthy by encouraging people to Eat Drink Chew.

Headquartered in Chicago, Illinois, Wm. Wrigley Jr. Company is a recognized leader in confections with a wide range of product offerings including gum, mints and hard and chewy candies. The Company has operations in more than 50 countries and distributes its world-famous brands in more than 180 countries. Five of these brands, Wrigley's Spearmint, Juicy Fruit, Altoids, Life Savers and Doublemint have heritages stretching back more than a century. Other well-loved brands include Skittles, Big Red, Winterfresh, Extra, Starburst, Hubba Bubba, Orbit, Eclipse and 5 gum.

Bite-sized facts

Approximately 17,000 Associates globally

Nearly 34 brands in total, including EXTRA, ORBIT, 5, ALTOIDS, DOUBLEMINT, JUICY FRUIT, LIFE SAVERS, SKITTLES, WRIGLEY'S SPEARMINT and STARBURST

Five brands - LIFE SAVERS, ALTOIDS, JUICY FRUIT, WRIGLEY'S SPEARMINT and DOUBLEMINT - are more than 100 years old.

Wrigley is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, and lollipops. Wrigley’s world-famous brands – including EXTRA, ORBIT, DOUBLEMINT, and 5 chewing gums, as well as confectionery brands SKITTLES, STARBURST, ALTOIDS and LIFE SAVERS – create simple pleasures for consumers every day. With operations across 50 countries and distribution in more than 180 countries, Wrigley’s brands bring smiles to faces around the globe. The company, which is headquartered in Chicago, Illinois, employs approximately 17,000 Associates globally and is part of Mars, Incorporated.

Last modified on Thursday, 12 March 2015 19:04
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The brand popularity is revealed by the preliminary survey making key focus on creative branding-related solutions. Entrees are judged by about 100 experts. Nominee brands are selected by awareness, popularity as well as by their creative advertising campaigns.

The winners will be granted with diplomas and Golden Brand Statue. The event will be broadcasted via television, radio, printed and online media.

 

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