The event is being supported by Fortuna and Fortuna Plus.
Golden Brand reveals and awards those companies which have achieved the utmost success in the branding of their business. The popularity of the various brands is revealed through a preliminary survey with a key focus on creative branding-related solutions. Entrants are judged by a panel of around 200 experts. The results of the survey are then combined by counting the votes of the representatives of the Georgian Chamber of Commerce, American Chamber of Commerce, Global Idea and The FINANCIAL. The nominee brands are selected according to their public awareness, popularity, as well as creative advertising campaigns.
This year’s event will be attended by more than a hundred top managers of the leading companies in the country. The awards ceremony will host guests of honor, foreign ambassadors accredited in Georgia.
The winners will be awarded diplomas and Golden Brand trophies in recognition of their achievement. The event will be broadcast via television, radio, printed and online media.
“The American Chamber of Commerce has been a partner of the Golden Brand Awards Ceremony for more than seven years and is pleased to be continuing this cooperation. The Awards Ceremony is the best way to support the further development of brands within the country as well as abroad,” said Sarah Williamson, President of AmCham.
About Golden Brand
The Golden Brand Awards Ceremony has been conducted annually since 2006. It is deemed to be the most prestigious and influential business awards in Georgia. It is often referred to as ‘the Oscars of the business world’ in the media. Golden Brand is a registered trademark, which belongs to Global Idea and The FINANCIAL. Winners of the award are able to successfully use the Golden Brand mark for marketing and PR purposes.
The winners of the 2011 Golden Brand awards were selected by a group of business school professors, business administration specialists, consulting groups, state and non-governmental sector representatives. The Awards Ceremony always falls under the spotlight of the media and business community. During the course of the event, journalists are given the opportunity to meet business leaders, as well as the marketing and PR managers of various companies.
The winners of Golden Brand 2011 were: Favourite Mobile Communications Brand - Geocell; Favourite Sportswear and Accessories Store Network Brand - TGL Group, Nike, Giordano, Adidas, Reebok; Favourite Law Firm Brand - Eristavi Law Group; Favourite Georgian Hotel Brand - Kopala; Favourite Oil Company Brand - Wissol; Favourite Information Centre Brand - 118.08; Favourite Insurance Company Brand - GPI Holding; Favourite Developer Company Brand - Orbi; Favourite Auto Salon Brand - Toyota Center Tbilisi ; Favourite Perfumery Brand - Ici Paris; Favourite Wine Brand - Tbilvino; Favourite Pharmaceutical Company - PSP; Favourite Restaurant Brand - Tsiskvili; Favourite Bonus Card Brand - Unicard; Favourite Tourist Company Brand -InterContinental ; Favourite Express Shipping and Logistics Brand - DHL; Favourite Bakery Chain Brand - Entrée; Favourite Mineral Water Brand - Nabeglavi; Favourite Tinned Products Brand - Marneuli; Favourite Men’s and Women’s Lingerie and Accessories Brand - Bruno Banani & Cervin; Platinum Brand of the Year - Geocell; Favourite Dairy Products Brand - Soflis Nobati; Favourite Georgian Tea Brand - Gurieli Export; Favourite Fast Payment System Brand - TBC Pay; Favourite Georgian Juice Brand - Kula; Favourite Georgian Airline Brand - Airzena Georgian Airways; Favourite Chocolate Brand - Barambo; Favourite Auto Business and Service Brand - Tegeta Motors.
About the organizers:
Marketing research company, annual organizer of the Golden Brand Awards Ceremony, publisher of the magazine Golden Brand and business catalogue Golden Book. www.globalidea.ge
The FINANCIAL has been published by Intelligence Group LLC in Georgia since 2005. 75 percent of its readers are high and middle-level managers. The newspaper is distributed to about 600 companies and organizations. According to statistics, The FINANCIAL is the most popular newspaper in the business community. www.finchannel.com | www.financial.ge
The winners of Golden Brand 2012 will be revealed during the ceremony on 17 April.
Contact: 599 32 04 35 / 577 74 17 00
Address: 17, Mtskheta Str.