DUDU BRODZELI, Managing Partner

Eurobrand Expands with Rustavi Store, Plans More for Tbilisi, Regions

Eurobrand, the largest network of outlet stores in Georgia, continues to expand in the country with a new store at Rustavi Mall in the southeastern city of Rustavi.

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June 25, 2023

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Eurobrand, the largest network of outlet stores in Georgia, continues to expand in the country with a new store at Rustavi Mall in the southeastern city of Rustavi.

“We plan to add several stores in Tbilisi and in the regions of the country later this year,” Dudu Brodzeli, Managing Partner, told Golden Brand.

Last year Eurobrand opened two stores, bringing the total number of stores to ten. One store was opened in the eastern city of Telavi, while the other in the capital city. With the opening of these stores, Eurobrand invested one million GEL into the Georgian economy and employed 25 people.

Q. In the category favorite outlet hypermarket Georgian customers and experts named Eurobrand as their favorite in the Golden Brand survey. What led the company to this success, in your opinion?

A. We are very happy to win the Golden Brand award and would like to say thank you to the organizers and all the customers and experts who participated in the survey.

For each person employed at Eurobrand, this is a great incentive and motivation to do better at what we do.

This win is a result of the selfless work of the large family at Eurobrand. We offer the largest selection of clothes, footwear and accessories, at the lowest prices, along with good services at our branches.

Q. The Golden Brand is given to the companies for successful activities of the previous year. So, please summarize 2022.

A. 2022 was quite successful for Eurobrand, we expanded with two branches ⁠— one in Tbilisi on Beri Gabriel Salosi Street, and one in Telavi Mall in Telavi. In total, we invested 1,000,000 GEL and employed 25 people last year.

Q. How did Eurobrand take off in Georgia?

A. Eurobrand has been operating in Georgia since 2013. Our first branch was opened in the Tbilisi Sports Palace. This was the first large-format outlet hypermarket in Georgia, where well-known brands were offered at a discount of up to 70%.

Since its opening, Eurobrand has enjoyed great popularity among Georgian consumers, and for this reason the company’s management has set the goal of expanding the Eurobrand network. Our goal was to cover Tbilisi as much as possible in the first stage, and in 2014-2015 we added three large-format branches in the shopping centers of Gldani Mall, Karvasla and at Shandor Petefi Street.

We wanted Eurobrand to be in all major cities of Georgia and started opening branches in the regions. In 2016 we opened the first branch in Batumi, after which a large store was also opened in Kutaisi.

In total, Eurobrand has ten branches covering Tbilisi, Batumi, Kutaisi, Telavi and Rustavi, while the number of employees in the company is more than 200 people.

Q. What was the idea behind establishing Eurobrand?

A. The goal of Eurobrand since its establishment was to make the outlet collections of well-known brands available to Georgian consumers at a great discount, as it is in any European city.

We think we have successfully achieved this goal, and today everyone has the opportunity to save on big brands and update their wardrobe at little expense.

Q. What are the brands customers can find at Eurobrand stores?

A. The customers can find well-known and favorite brands of the middle segment such as Benetton, Jack&Jones, Vero Moda, Tom Tailor, Sisley, Zara, S. Oliver, Topshop, Only , Selected,  Reserved, Vila, Pull&bear, Topman, Celio, Orsay, Cool Club, NA-KD Cropp, House, Bershka, Miss Selfridge, Parfois, Only&Sons, CKS , Mohito, Cortefiel , Springfield, Guess, Puma, Pepe jeans, Adidas, Diadora. Outlet collections are offered at a 70% discount at Eurobrand stores.

Q. We see that many new outlet stores are opening in the country, but during the pandemic some of them were closed. How does Eurobrand manage to maintain its position on the market?

A. Despite the number of new outlet stores in Georgia, Eurobrand, as the country’s first outlet store chain, maintains its positions with the variety of brands with the largest selection of collections, and what is most important, customers enjoy unbeatable low prices.

Q. How popular is Eurobrand among Georgian customers, what are the sales figures?

A. Eurobrand is very popular among customers. The number of our customers is increasing every year, which is reflected in the sales figures, of course.

We ended 2022 with a 30% increase in sales. We make a very positive forecast for 2023 and expect to see a 25%-30% increase.

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