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Monday, 22 May 2023 00:00

Simply Better With Anchor Butter: New Zealand Butter Wins Fourth Golden Brand in Georgia

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Delicious, rich, creamy and golden Anchor butter from New Zealand continues to put delight in every bite all across Georgia.

Anchor has been providing a variety of butter in Georgia to suit customer taste for five years already. In return, Georgian customers have shown their appreciation for the fourth year in a row with the most influential and prestigious business award, the Golden Brand.

Lasha Babuadze, the founder of Everest 2010, a Georgian company importing and distributing Anchor butter in Georgia, summarized five years of operations in an interview with Golden Brand.

Q. Could you please recall when Anchor was first introduced to the Georgian market and how it became Georgian customers’ favorite brand of butter?
A. Anchor butter was founded in New Zealand in 1886. Exports to Georgia started in 2018 with marketing relying heavily on the product’s New Zealand heritage. That year, 85 tonnes of Anchor butter were imported to Georgia. Due to increased demand for the product and growing sales, we increased the import of Anchor butter to 130 tonnes and some years even more.

Anchor is available in 140 countries, including Georgia. The brand is proud to be successful everywhere it goes. With its taste and unique composition, Anchor butter easily wins the hearts of customers. Anchor is a fridge staple, eaten and loved by Georgian families around the country.

Q. Please share Anchor’s “story of goodness” from farm to table with us.
A. We know that consumers increasingly want to know where the products they buy come from, so we believe it’s important to highlight that the Anchor brand comes from New Zealand. Today, thanks to over 130 years of good old dairy know-how, modern innovation and ingenuity, the goodness of Anchor is available in over 160 products.

With more than thirty manufacturing sites across the country, Anchor processes about 16 billion liters of milk every year and exports about 95% of its local production to more than 140 countries.
Made with only the freshest cream from pasture-fed cows, Anchor butter has no additives, no preservatives and no coloring.

The key to Anchor’s worldwide success is its quality, which begins with the pastures and continues at every stage of production.

Q. Anchor always emphasizes New Zealand’s pastures when talking about the quality of its butter. What is so unique about New Zealand’s pastures that make the butter healthy and tasty?
A. The unique mild climate of New Zealand, the vast evergreen pastures and cows raised in an ecologically clean environment, are what determine the consistently high quality of milk and thus Anchor's butter.

Anchor boasts a GRASS-FED certificate which means that the butter is made from the milk of cows which graze on grass year-round.

New Zealand is a country with unique nature and climate, where a balanced amount of precipitation and sun makes it possible for all life to thrive.

It is located on the southern edge of the world, between the Tasmanian Sea and the Pacific Ocean. This is a place remote from industrial civilization, with pristine nature and purity for thousands of years.

The country is located on two large Islands, North and South, covered with dense forests, endless emerald-green pastures and majestic mountain ranges. The ecosystem is provided with both regular rainfall and the ideal number of sunny days per year, creating ideal conditions for plant growth. Due to the temperate climate and fertile soils, pastures thrive there. The grass grows rich in nutrients and with an incredibly verdant color.

New Zealand has more than six million dairy cows, with a human population of 4.8 million.
Grass is a natural food source for cows, and New Zealand is an ideal place to grow it all year round. At least 2,000 hours of sunshine a year, a fair amount of rain, favorable average daily temperatures and vast expanses of fertile land – these are ideal conditions for dairy farming.

It is a fact that well-fed cows produce high-quality milk, and that is why New Zealand farmers focus on growing green grass of selected quality and apply the best farming technology to maintain the health and well-being of cows on natural, free grazing. They spend up to 90% of their time in open pastures each year, and 85% of their diet is green grass. New Zealand has won international recognition in the field of animal welfare. The global Animal Protection Index also assigns the country first place.

Q. As we know the New Zealand government prohibits the use of growth hormones and antibiotics in dairy farming and we know that Anchor butter is also free from additives. What does it contain instead?
A. Yes. New Zealand milk is a natural source of a biologically available form of calcium, and rich in a number of other essential nutrients, protein and vitamins.

Butter is one of the purest dairy products in the world. Real New Zealand butter has a rich yellow color due to beta-carotene, a natural yellow pigment that gets into the milk from the grass that cows eat in New Zealand all year round.

Anchor butter contains beta-carotene, which is converted to vitamin A in the human body, a powerful antioxidant essential for the growth and proper function of the eyes and bones, for healthy skin, hair and the immune system.

It also contains vitamins D, E and K, which promote height growth and bone strength. That is why Anchor butter is great for children.

The beneficial properties of butter do not end there. It contains omega 3 and omega 6, which are not produced by the human body, but are essential for its healthy functioning.

Butter contains the vitamin CLA, which reduces the number of fat cells and promotes muscle growth.

Look out for our Trusted Goodness quality seal on pack. It’s our promise, to New Zealand and the world, that when you buy one of our products, you’ll be enjoying the world’s finest dairy.

Last modified on Monday, 22 May 2023 14:00

About Us

The brand popularity is revealed by the preliminary survey making key focus on creative branding-related solutions. Entrees are judged by about 100 experts. Nominee brands are selected by awareness, popularity as well as by their creative advertising campaigns.

The winners will be granted with diplomas and Golden Brand Statue. The event will be broadcasted via television, radio, printed and online media.

 

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