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GGRC - Unquestioned Leader in Reproductive Medicine

The Georgian-German Reproductive Center (GGRC) is offering the “best in vitro fertilization experience” in the Caucasus region, as clinic founder and medical director, Professor Nino Museridze, told Golden Brand while praising her team’s efforts in winning Georgia’s highest business award.

“We have already achieved the best results of in vitro fertilization pregnancy, and we don’t intend to quit. Your trust is our motivation to make childless couples’ dreams a reality,” Museridze addressed readers.

Founded in 2019, GGRC is the first clinic in the Caucasus region to offer women treatment with a new IVF technique. It is the only clinic in Georgia that has its own internal fund and finances childless couples. It is also a clinic always in search of innovative solutions and methods of treatment. That is why 2,000 customers and more than 100 experts have named GGRC as their favorite center for reproductive medicine in the Golden Brand survey.

Diagnosis and treatment of female and male infertility and in vitro fertilization are the main areas of GGRC’s practice, including full-scale examination of infertility and all treatment methods, nonsurgical and surgical, and Assisted Reproduction Technologies (ART) such as intrauterine insemination and in vitro fertilization.

“We had business relations with professionals from leading clinics in different European countries, but we chose the German quality. We started with a significant professional background and experience of the best medical investigations, with the latest approaches andtechnology, and the most up-to-date equipment and a team of international professionals,” she added.

Q. In the category "Reproductive Medicine Center" GGRC won the Gold Brand Award. How has the clinic gained this recognition in such a short time?
A. GGRC is a completely new player in the field of reproductive medicine. With German precision, Georgian goodwill, a long professional past, the latest approaches, modern equipment, and the ambition to be the most reliable, quality and demanding medical center in reproductive medicine, our team does its best to help childless couples realize their dream of parenthood.

The clinic was created by doctors with many years of experience. GGRC’s friendly, charming, and professional staff are creating a comfortable environment, and a reliable mood ⁠—a place where new life begins. Our patients see that this is not just a business for us, but our profession, a job that allows us to make a childless family happy and fulfill their dream.

“We promise that you will recover the lost hope, find the price of good faith, and be a friend who will take care of your healthy future” - this is the main message of the clinic, which every employee of GGRC proves with their efforts.

This is the first in vitro clinic which obtained ISO certification, and quality certification from American Food and Drug Administration and Israeli Health Ministry. The clinic, established just two years ago, already has impressive results both in terms of business development and social responsibility.

In Georgia, only GGRC selects the protocol for maintaining and managing the reproductive function of oncology patients based on a council in which foreign and Georgian reproductive specialists, oncologists and chemotherapists participate. For oncology patients, germ cells are stored before chemotherapy and radiation procedures, which helps to restore and maintain reproductive function after treatment.

Q. As the Golden Brand is given to the companies following the successful activities of the previous year, please summarize 2022.
A. Last year the clinic expanded both physically and in the number of employees; we entered the international market in terms of medical tourism, we started to serve surrogacy-donation centers in different countries, foreign patients.

And the result ⁠— with the financial support of the clinic's internal fund, the country helped create 570 new lives.

Q. You mentioned the clinic’s internal fund. GGRC is the only clinic that has an internal fund and finances childless couples. Please tell us about this.
A. Most childless couples in Georgia are unable to become parents owing to money. As you know, in vitro fertilization is an expensive procedure and is not financed by either the state or the insurance sector. This was exactly what led us to lay the first brick and start co-financing for such couples. Our clinic provides a childless couple assistance fund ‘For You’, which offers co-financing to low-income families.

The idea is that 20% of income received from foreign patients go toward co-financing Georgian patients, so that the children of foreign patients are also charitable from birth.

With this fund GGRC has become a clinic with outstanding social commitment.

As for the financing conditions, we take several factors into account ⁠— the couple's income should not exceed 3,000 GEL per month, and their reproductive health should allow for in vitro fertilization. With the help of our business partners, the foundation has fully financed the in vitro fertilization of many couples.

Q. How did the fund’s activities directly affect the clinic's image?
A. During the three years of the clinic's existence, 570 children have been born, with vitro fertilization of sixteen children financed 100%, while some were financed with 50%.

In the treatment of infertility, the psychological condition of the patients is of great importance. That is why Zura Mkheidze, a psychologist at the clinic, serves the fund’s patients free of charge and provides them with appropriate counseling. The provision of psychological support led to a 15-20% increase in the number of patients referred to infertility treatment, which also affected pregnancy outcomes.

Q. What innovative solutions have been introduced by GGRC to our country?
A. Among the recent discoveries is PRP plasma therapy. This method does not involve drugs, invasive surgical procedures, or expensive medical equipment. Platelet-rich plasma is taken from the patient's blood and after processing is used to improve reproductive capacity.

Today PRP and stem cell regenerative therapy are considered to be the most effective methods of infertility treatment in the world, both in men and women.

GGRC is proud to have the ultra-modern and the only one in the Caucasus - the embryological laboratory, the so-called Time lapse microscope - which allows the growth of biological material until the full formation of the embryo.

GGRC is one of the first in the field of reproductive medicine in Georgia to introduce this innovation and gives many women the chance to reproduce.

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Element Construction - Only Company in Georgia Offering Precast Reinforced Concrete Structures for Industrial Installations

Element Construction, Georgia’s top industrial construction company, is bringing innovative solutions to industrial construction and contributing to the development of the field.
Lado Buskivadze, Executive Director of the company, told Golden Brand that it is the first and only company in the local market to introduce precast reinforced concrete structures as of last year.
“In Georgia only Element Construction offers design and construction of industrial installation using the precast reinforced concrete structures. Costs and terms of industrial construction are reduced, while quality is improved," Buskivadze said.
Buskivadze says that "reasonably planned development stages" have made the company the market leader, noting that in the beginning, about 16 years ago, the company worked in flooring and waterproofing systems, and introduced a number of innovative products and services there.
The success achieved in these niches allowed Element Construction to move forward.
“The expansion of human and technical resources allowed us to take first steps in civil construction, followed by a series of interesting projects in the field of hydro technical and, of course, industrial construction,” Buskivadze said.
Currently the company covers the whole territory of Georgia and offers full service to customers in terms of design, construction planning, management and execution for industrial, hydraulic, hotel, infrastructure, commercial, public and educational facilities.
Q. In the category of “favorite industrial construction” Element Construction has won the Golden Brand award for 2022. Please summarize 2022 and tell us about the biggest achievements of the company.
A. Industrial projects carried out in different parts of Georgia in 2022 were mostly under the Element Construction brand. Different sectors chose Element Construction for the purpose of building new, or adding to existing, businesses.
Designing and building services were especially in demand among companies operating in the agricultural sector. From the wine sector, there was cooperation with Wine Kakheti, Binekhi and Shilda Winery. We are building a blueberry processing plant in the Samegrelo region. We have completed designing and construction for the poultry company Noste. We completed construction of fourteen agricultural buildings, located on 24,000 sq.m., in just four months.
We also cooperate with medical and pharmaceutical companies. Construction of Impex multifunctional complex and Global Farms logistics center has been completed. We have carried out design for pharmaceutical company Aversi and currently negotiations are underway on the construction phase.
Element Construction is building a third enterprise for LTB furniture materials manufacturing company. Construction of the Eurotrade multifunctional complex, which includes office and warehouse space, has been completed. We are involved in work for the distribution company Libo Group, plastic bottle production company Alfa Pet, printing company Color Group, among many others.
The common trust in and choice of Element Construction among various sectors has deservedly brought the company to the status of Golden Brand.
Q. What is the basis of successful industrial construction?
A. Many factors determine the advantage of Element Construction in the sector. As a daughter company of Element Holding, which unites more than ten successful companies, Element Construction has resources which allow us to offer customers complex execution of large-scale projects.
The scope of activity of the daughter companies covers such important areas as floor technologies, electro-mechanical engineering systems, production of steel structures, sandwich panels, waterproofing systems, dry construction mixtures, consulting services in terms of labor safety and quality control, construction materials and light equipment, construction equipment and inventory rental-shipping, etc. Customers know very well that with the involvement of the holding member companies, Element Construction can undertake projects of any complexity with total quality assurance.
Q. In addition to industrial construction, which services were in demand in 2022?
A. Design. In addition to industrial construction, in 2022 the company's design service has reached a completely new scale. We can safely say that for industrial and civil construction, we offer customers a modern vision. The proof of this are architectural projects for the American restaurant chain Wendy's. We built a Wendy's restaurant on a new design, according to the American restaurant chain's plan for 2023.
The project designed and done by Element Construction is distinguished by architecture, design and technology. The work included construction, repair, engineering and improvement of the external area. A Wendy's with a similar design will appear in America next year.
A number of local brands have also benefited from the company's design services.
With the help of our qualified team our company offers its customers the following design services – topographical, geological survey, architectural, structural, and mechanical, electrical and plumbing design.
Q. What determines the international standards of the company?
A. Observance of international standards and constant quality control are characteristic features of the company.
Element Construction has obtained the certificate of the international quality management standard ISO 9001:2015, and has ISO 45001:2018 (professional health and occupational safety standard). The company's formula for success is continuous development. We never stop regardless of what we've accomplished. Development presents us with new challenges, which the company responds to with renewed ambition.

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From One Man’s Dream to Golden Brand Company: 25 Years of History of Georgian Cranes Service Group

Georgian Cranes Service Group (GCSG) has achieved its goal of becoming the leading tower crane service provider in Georgia by winning the Golden Brand award this year.

GCSG has been delivering outstanding services to construction companies in Georgia for 25 years.

Vakhtang Tediashvili, Chief Executive Director, shared their “history of excellence” with Golden Brand ⁠— from one man's dream to Georgia’s most successful crane service provider.

Q. Georgian Cranes Service Group has become customers’ favorite tower crane service provider. What led the company to this success, in your opinion?
A. First of all, on behalf of our company we would like to express our gratitude to the experts and customers who participated in the survey and voted for our company.

Years ago, I combined my 25-year experience in the field of tower cranes into one company with an experienced team and named it Georgian Cranes Service Group. We have provided various technical services to 95 companies, and we are proud of all the projects and buildings that we have completed with our partner construction companies and are still undertaking today.

Also, taking into account modern trends, we have fully adapted the company's communication strategy to social media and online search platforms, which has played a big role in providing information about GCSG's services and making it a more popular company.

Considering the growth trend in the construction sector in recent years, the demand for tower crane services has increased significantly. The GCSG team of professionals has been providing services and activities related to the export and import of different kinds of cranes throughout the country for 25 years.

Since 2019, thanks to coordinated management, GCSG has been able to grow from a small company to a large service provider in a remarkably short time. We can safely say that 2022 was quite successful for our company, because we clocked 84,296 working hours without any incidents in the importing-exporting of cranes and maintenance services.

Q. Please tell us about yourself and how you obtained 25 years of experience in the field.
A. In fact I have 35 years of experience working in various positions in the construction sector and I am a construction engineer by education. Back then, tower cranes produced during the Soviet Union were mainly used in constructions in Tbilisi. Cranes are one of the most important and expensive pieces of equipment on a construction site, but they can also be considered extremely dangerous if proper safety precautions are not taken during their proper installation, operation and dismantling.

Today we provide planned supervision of tower cranes to 27 construction companies. Within 24 hours of receiving notification, we identify the targets of the crane on the site and work on its quick repair so that the construction process does not stop, because we know the costs associated with downtime. We have a long experience of working with our partners in construction companies and build these relationships on the basis of mutual respect and trust.

Fast and secure service is our strength, based on years of experience and technological know-how in this field.

In addition to Tbilisi we have an office in Batumi where we are involved only in large projects.

Q. You are a direct witness to the development of the construction sector in the country as well. How would you evaluate this?
A. The construction industry is one of the leading industries in Georgia. As far as I know, from 2006 to 2020 its volume increased from 401 million GEL to 3.473 billion GEL. In 2014-2017 the construction sector grew the most among all sectors of the Georgian economy ⁠— by 57%. During this period the demand for tower cranes also increased significantly, and so we offered the market tower cranes imported from Europe ⁠— Comansa, SIMMA POTAIN, Raimondi, EDILMAC, Kammerlander, Liebherr, JASO, etc.

The latest figures show that 10,822 building permits were issued in 2022, which was 7.2% more than in 2021. Basically, 52% of construction takes place in the capital, while a large share of construction permits is issued for the construction of multi-purpose residential complexes. The demand for cranes with a height of 70-120 meters has increased significantly, and there is a shortage in the market in this regard, but we can provide all kinds of cranes by prior agreement.

The growth of the construction sector creates additional jobs and increases the income of the population, but on the other hand this process is accompanied by certain problems in terms of finding qualified personnel, which is part of the irreversible process of labor migration.

The demand for experienced crane installers and electricians in our field is very high. But GCSG has reliable partners and employees who are well aware of tower crane technology and have many years of work experience.

Q. Tell us about the most memorable projects during these 25 years.
A. Famous projects in which we also participated were King David Complex, The Biltmore Hotel, Georgian Museum of Fine Art, Hilton Garden Inn Hotel, and Vake Plaza.

This year alone we are providing full technical services on tower cranes for 27 construction companies.

Q. Please tell us what kind of services the company offers as of today.
A. Our team offers companies professional advice in the process of purchasing a tower crane, which in turn will help them make the best decision based on the requirements and budget of the existing construction project.

The services offered by GCSG also include tower crane installation and dismantling works on any difficult location. We also offer assistance to companies in the process of finding a potential customer for a crane for sale.

We have developed the terms of scheduled supervision and maintenance services for construction companies, which are already used by 22 construction companies.

A premium service package created for companies that want a full and fast solution to all tower crane related details and issues is one of the most in-demand services at our company. The package includes tower crane purchase, rental and transportation, installation and disassembly, technical inspection and registration on tacsa.gov.ge, technical supervision, restoration and repair of the crane, and storage and sale of the crane.

We offer technical service packages to companies that already own a tower crane and are focused on its smooth or continuous operation until the completion of a construction project. The package includes engine repair, installation and disassembly, changing and rewinding of cable, repair of control panels and remote-controls, mast installation and repair of brakes, electrical repair, technical inspection, changing the hook, cart repair, and parts subscription.

We also provide free consultation to developers and construction companies on any issue related to the tower crane.

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Making History: CLC Elevator to Unveil First Georgian Elevator Factory in 2023

CLC Elevator, Georgia’s leading elevator import, installation and service company, is set to launch the first Georgian elevator manufacturing facility in Tbilisi this year.

Founder of the company Nodar Kapanadze told Golden Brand that the company has invested 3 million USD in the new factory, which he said will have “no rivals” in the country.

“We will bring a lot of machinery and equipment to Georgia in the near future with the support of the state program Produce in Georgia. It is important for the state to stand by business. Together we can create more jobs and employ more people.

“After the opening of the factory, CLC Elevator will be the first company in the history of Georgia to manufacture the main parts of the elevator: elevator cabin, doors, frames, etc.,” he said.

Kapanadze said that launching production of elevator parts in Georgia would be a “positive stimulus” to the Georgian economy.

“More people will join the CLC team, more citizens will be employed. Local production will take place and dependence on imports will decrease in this area. This is a success for both our company and the country.”

In an interview with Golden Brand, Kapanadze reviewed the company’s activities in Georgia and shared his impressions of being the winner of the Golden Brand in the category of “favorite elevator and services” provider.

Q. Please summarize 2022, as the Golden Brand was awarded to the company following successful operations of the previous year. What were the main achievements of 2022?
A. First of all, I would like to take this opportunity to thank the company Global Idea for organizing the Golden Brand award ceremony and giving the companies the possibility to enjoy this recognition from customers as well as experts.

Founded in 2018, CLC Elevators is a premium class elevator importing company and in this short time it has completed hundreds of successful projects. Since its establishment the company has been focused on progress, development and advancement. This award and recognition is a sign for the company that it is developing in the right way and that our tireless work and activities are appreciated.

2022 was a year full of challenges. It started with the Russia-Ukraine war, which in itself put a strain on the world economy, including Georgia. It became difficult to receive cargo from suppliers, which slowed projects down. But thanks to smart decisions made in a short period of time, CLC Elevators quickly overcame the crisis caused by the global problem and continued working at a normal pace.

Overcoming the crisis in a short time brought the company even more credibility among partners and even more new projects. The growth of sales in the crisis period led to laying the foundation for a new project. In 2022 the construction of the elevator factory was planned, which is unique in Georgia. So I would summarize 2022 as a successful and challenging year.

Q. Golden Brand is not the only award for CLC Elevator. Last year CLC Elevator was nominated the Leading Company of the Year at an award ceremony organized by the National Business Ratings Association and the Swiss Rating Association. Tell us how the company managed to become market leader and be recognized in such a short period of time.
A. I think the main reason for our success in such a short period of time is that CLC Elevator carries out each project with great responsibility and high professionalism.

I would separately praise the employees of our company, who are highly qualified, conscientious and professional. Each of them strives for continuous development. We are never satisfied with what we have achieved, we adapt to new technologies. We often send our company's employees to elevator manufacturing plants and carry out practical work on site, which leads to their constant growth. I would like to sincerely thank each and every employee of CLC Elevator for their attitude to the job, for otherwise the company would not be so successful.

In addition to the above, I think another determinant of success is striving for continuous development. If you are satisfied with what you have achieved and stop moving forward, it will definitely backfire. It is necessary to have an ambition and plan to pursue it.

Q. Could you please tell us how many projects CLC Elevator has carried out since 2018 and how many are going on now?
A. Since 2018, the company has completed hundreds of successful projects. Of course, the first projects, the first steps from which we started, are especially memorable. I would highlight the elevator installed in the Sioni Dam, a reservoir in eastern Georgia, located in the middle of the river Iori, where the elevator moves about 80 meters below the ground.

Elevators installed for people with disabilities in schools and kindergartens are especially important to us. We are glad that we contribute to the creation of an adapted environment for people with disabilities.

Currently we are involved in 20 projects.
Q. Please describe the competition on the market and tell us what CLC Elevator’s competitive advantage is.
A. It can be said that there is healthy competition in the market. About ten large companies are in the field, and we have a business relationship based on mutual respect.

Our company is one of the prominent and major players in the market, which is confirmed by the awards of the leading company of the year and the Golden Brand. We think that our advantage is reflected in the fact that we never stop. Continuous progress and focus on development is our advantage.

Q. Passenger, freight, panoramic, hospital elevators, moving walkways, elevators for people with disabilities, and for cars, construction baskets and hydraulic platforms, are among CLC Elevator’s products. Which are most in demand?
A. At this stage passenger elevators are most in demand, which are mainly ordered by development companies. But we also cooperate with construction companies that serve state facilities, such as schools, kindergartens, etc. We also install platforms designed for the disabled. Hospital elevators and freight elevators are also frequently commissioned.

In addition to elevators, the company also installs and imports escalators. We plan to increase involvement in the latter soon.

Q. CLC Elevator participated in an international exhibition of elevators in the city of Istanbul, where company representatives held meetings with partner companies. What were the results of these meetings?
A. CLC Elevator representatives attend similar exhibitions in different parts of the world two or three times a year. Such exhibitions are an opportunity to have your finger on the pulse of the field, to keep up with events, to learn about innovations, new approaches and technology.

The international exhibition of elevators held in Istanbul was no exception. Company representatives held introductory meetings with elevator manufacturers. Many new visits were planned and means of cooperation were discussed. Partner manufacturers of CLC were also at the exhibition, where current projects were discussed.

For a company that has the ambition to be a leader in the field, I think we should not spare resources to participate in similar events.

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About Us

The brand popularity is revealed by the preliminary survey making key focus on creative branding-related solutions. Entrees are judged by about 100 experts. Nominee brands are selected by awareness, popularity as well as by their creative advertising campaigns.

The winners will be granted with diplomas and Golden Brand Statue. The event will be broadcasted via television, radio, printed and online media.


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