- Thursday, 19 May 2022
- Personal Finance
Georgian telecommunication and security system integrator company VEZIRI has become the first and only Platinum Partner of the multinational company Milestone Systems in the South Caucasian region. Milestone Systems, is a leading provider of Video Management Software (VMS) making this newly-acquired status particularly worthy of recognition.
Head of Sales Department, Davit Antadze, describes becoming a Platinum Partner of Milestone Systems as "a significant success for our business."
“We are planning on introducing a lot of interesting activities to the public in the nearest future,” Antadze said.
VEZIRI has been operating on the Georgian market since 1996, providing solutions for telecommunication and security systems to organizations across the South Caucasus region. The company’s specialty lies in telecommunication, IT, security, SCADA and telemetry and it can boast completing over 200 projects for over 100 customers during the 25 years of its existence.
“Currently, we employ around 400 people and represent over 50 international partners. We work with businesses, governmental and non-governmental organizations. We offer customized, completely unique integrated solutions best suited to individual needs of our customers.” Antadze said.
VEZIRI received the Golden Brand Award 2021 as it was named as the favorite brand in the ‘Security Systems’ category.
Q. VEZIRI has undertaken more than 200 large projects since its establishment. Which projects are you most proud of?
A. There are many projects in our portfolio that we are proud of. Among them are security solutions for the National Bank of Georgia repository; a unique fire safety project in the buildings of the National Archives of Georgia; business solutions at TBC Bank, namely the telephone system, contact center and voice biometrics; a modern contact center for Bank of Georgia; security service for Baku-Tbilisi-Ceyhan Pipeline and a large-scale project for digital broadcasting for the Georgian Tele-Radio Center to name a few.
Among recent projects, I would highlight our work for the Marriott International’s subsidiary chain Le Meridien and Casino Empire in Batumi, where we implemented IT telecommunications and security systems.
We also have several completed and ongoing projects with Evolution Gaming Georgia, which includes implementation of fire detection, public announcement and automatic suppression systems for server rooms and other spaces. We have implemented local area network infrastructure at Kutaisi International Airport; integrated IT and security solutions and an automated parking system at Galleria Tbilisi shopping center and the list goes on.
Q. Does VEZIRI have many competitors on the market and what is its competitive advantage?
A. We did not have any direct competitors in the recent past. Various companies worked on separate systems, but there were no integrator companies on the market and this was our key advantage.
The circumstances have changed over time, however, and today the competition is quite high. In addition to local players, we often compete against international giants. It certainly keeps us on our toes. Important to mention that we provide project design, delivery, integrate and after sales 24/7 maintenance services which distinguishes as even among the largest international companies as they cannot deliver all together in Georgia
Our key advantages are high performance, well-qualified staff, compliance with international standards, reliability and experience.
Q. What has VEZIRI’s evolution been like from its foundation 25 years ago?
A. The history of our brand began 25 years ago. Our strategy back then and our strategy today, when our field of activity has expanded greatly, are different for sure. Over time, the visual elements of the brand as well as the language of communication have evolved and become more refined.
For example, in 2015 we rebranded and changed the company logo and other visual symbols.
During the COVID-19 pandemic, we completely redesigned our website and adapted the content, making our product descriptions more easily comprehensible for our potential customers.
Over the recent years, we have accomplished our goal of becoming a well-recognized company with a more up-to-date image and easily accessible content.
In terms of our mission and vision, our company sees itself as a crucial link in the smooth running of various businesses.
Q. What marketing activities have you planned to reach customers?
A. In addition to updating our website, we have recently become very active on various digital channels.
We strive to use all modern means of communication to reach out to potential customers. For instance, we launched case study videos, recounting details of each successful project, such as what systems were implemented and what problems were solved for a particular customer.
Q. Congratulations on winning the Golden Brand Award. Tell us, what was the key achievement that impressed the experts of the Golden Brand Awards and the customers who participated in the survey?
A. The Golden Brand is an important award for businesses in Georgia. The fact, that this status is allocated to companies not only by experts and consulting companies in various fields, but also by representatives of the governmental and non-governmental business sector as well as by the costumers themselves, is especially important for us.
VEZIRI has been on the market for 25 years and is a leader in the field of telecommunications and security systems. We have many loyal customers, who always stand by us, ready to recommend our company. Despite these achievements, we have boosted marketing activities in recent years and we are glad that brand awareness has increased.
VEZIRI was nominated for this award based on its recognition, quality as well as marketing and PR activities. We think, that this award is a credit to our reliability, many years of hard work, high quality performance and customer-oriented approach and we will do our best to maintain this trust in the years to come.