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Tbilisi Medic Successfully Continues Introduction of Modern Technologies in Georgian Medical Field

Tbilisi Medic, a company that imports and sells medical equipment, furniture, consumables, patient care products, surgical instruments, and laboratory and high-tech products in Georgia, is striving to expand in the country and make its products and services accessible to all regions of Georgia.

Currently, Tbilisi Medic has four branches, two of which are located in the capital city of Tbilisi.

Last year,  Tbilisi Medic opened branches in the Black Sea resort city of Batumi and the western Georgian city of Kutaisi.

“These two branches aim to make it easier for medical staff to care for patients by providing high quality, modern medical products and comfortable services in the Adjara and Imereti regions. We are also expanding our circle of partners and range of exclusive brands”, General Director of the company David Kvlividze  said.

Tbilisi Medic is also developing its digital platform ‘to provide users with smooth online services’. Through the online catalog, our customers can purchase any item on the website www.tbilisimedic.ge without extra effort and use the delivery service anywhere in the country.

It has been twelve years since Tbilisi Medic went on the Georgian market. In addition to supplying medical institutions in the country with medical equipment and consumables, the company also provides medical equipment installation and all necessary after-sales services.

“The goal of the company is to make it easier for people to take care of their health. Our statement, which is ‘All Medical Items in One Space’, pretty well reflects the company’s efforts, which has guaranteed our success over the years”, Kvlividze said.

Q. What brands does Tbilisi Medic officially and exclusively distribute, and from which countries do you import products?

A. Today, thanks to Tbilisi Medic, various American, European and Asian brands recognized by the world medical community are available in Georgia, which helps the medical field to function while creating a variety of choices for its citizens.

Tbilisi Medic is a partner of the world’s largest medical brands, and we are constantly expanding this circle. At this stage, our company officially and exclusively represents Johnson & Johnson and Bausch and Lomb, Ortho-clinical Diagnostic and ASP USA, Japanese brand Nidek, Chinese brands Mindray and SonoScape, Turkish Brand Turmed, and others.

Recently, Tbilisi Medic has become an exclusive distributor of Dermlite, a leading American dermatological brand with many years of experience.

Q. Of the products offered by Tbilisi Medic, which are the most in demand?

A. Our products are always in demand, be it patient care products, high-tech equipment, furniture or consumables. However, naturally, the coronavirus pandemic increased demand for products needed for the treatment of COVID-infected patients and the post-rehabilitation period.

Q. Introduce us to your clients, which medical institutions do you supply?

A. In fact, we work with all of the country’s largest medical institutions, as well as educational institutions and other organizations.

Our cooperation with corporate clients does not only include the operational supply of products. The powerful engineering service of Tbilisi Medic is one of the most important we offer to our partners. We have an ever-evolving team of highly qualified engineers ready to assist our partners in resolving technical difficulties at any time, be it installation, inspection, repair, or any other need.

Q. Please also share sales statistics of 2021.

A. We have quite a positive sales dynamic. Tbilisi Medic experienced a 20% increase in sales in 2021 compared to the previous year.

Q. Tbilisi Medic also offers online sales. How in demand is it?

A. There has been a trend of offering online sales and this service was one of the first to be introduced by Tbilisi Medic, although the pandemic has had a huge impact on the wishes, requirements and needs of consumers. It even more urgently raised the need for an online store and other services, which of course we responded to with maximum customer support. We have not only online shopping, but also installment and on-site delivery services, which our customers use quite actively.

Q. What contribution has Tbilisi Medic made to the development of medical infrastructure in Georgia?

A. As I said, every step taken by Tbilisi Medic serves to simplify healthcare. So our activities in the Georgian medical market, both B2B and B2C directions, are defined by this purpose. An assortment of diverse products and brands, a well-maintained logistics chain, distribution network, engineering services or online services – all of these are intended to support Georgian medical infrastructure and the field in general.

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Weleda’s ‘Save Earth's Skin’ Movement Spreads in Georgia

Global manufacturer of beauty products and naturopathic medicines Weleda has launched the ‘Save Earth's Skin’ movement globally, with a number of activities planned in Georgia, where the German brand has been represented by the Georgian company Naturapharm for 25 years.

“It’s now 25 years since Naturapharm became an authorized partner of Weleda. Throughout this time we have been actively involved in popularizing the vision of this brand and in the distribution of products not only to protect our customers’ skin, but also to protect nature.

“This year we will join Weleda’s campaign "Save the Earth's Skin", and are planning lectures and promotions to that end. We are also going to publish articles through our website and publish an anniversary magazine dedicated to this topic”, said Natia Chincharauli, CEO of Naturapharm.

Weleda’s Save Earth’s Skin mission is all about treating soil without harsh chemicals and in a way that exhibits care.

Weleda says that soil, just like our skin, is a living, breathing ecosystem.

“It is the living skin of our earth. But, a third of the earth’s soil is degraded, threatening animal and plant habitats and increasing greenhouse gas emissions. For over a century, Weleda has been growing the plants used to make our iconic products using soil-friendly methods. We keep soil healthy and make it as biodiverse as possible by working with biodynamic farming principles and collaborating with regenerative farming projects around the world. Our commitment to soil is at the heart of all our ingredient sourcing because it is key to thriving ecosystems. Without healthy soils, we cannot tackle the crisis facing nature today”, says Weleda.

She added that Weleda has received its certification as a B Corporation.

“By 2020, B Corp had protected 200,000 hectares of land worldwide, compensated for 16 million tonnes of carbon and saved 225 million liters of water. Under its ‘1% program’, Weleda is investing in fighting climate change, improving soil health and protecting biodiversity”, Chincharauli added.

During the 25 years that Weleda has been on the Georgian market, the company has introduced not only the quality products but also contributed to raising awareness about the bio, natural skincare products which year after year have grown in demand in Georgia.

Q. What new products has Weleda introduced to Georgian customers recently?
A. Wearing masks because of the coronavirus pandemic has had both positive and negative consequences. Facial skin became dry and sensitive. To deal with this problem, Weleda has created a completely new cactus moisturizing line: spray, eye gel and facial gel. It has been available in Georgia since last year and is already popular.

In addition, the packaging of body lotions has been updated, and their name and design have been changed. A whole new formula of body lotion for sensitive skin has returned to the market.

In the near future it is planned to introduce body shower soaps and enlarge our mother & baby line with new products.

Q. How many products does Weleda offer in Georgia and which of them are the most in demand?
A. We offer approximately 200 Weleda cosmetics and complementary products to Georgian consumers. Each of our products has its very loyal customers. But we can distinguish the mother & baby line, which is especially popular in Georgia.

Calendula diaper change cream, Calendula shampoo and shower gel, Calendula kids toothpaste, and Calendula bath tincture are very popular. Also, anti-stretch mark and anti-cellulite oils are in great demand.

There was almost no demand for quality bio and natural products in the nineties in Georgia, and growth here was facilitated by several factors: our educational work, both with professional groups and directly with the consumer, the opening of borders and gaining experience in Europe or America. In general customers have also become more aware of bio products, and their recommendations also played an important role.

Q. What is the market share of Weleda in Georgia?
A. A few months ago we conducted a survey to determine market share, positioning and popularity of similar companies and to identify the wishes and requirements of our customers. The results of the survey showed that 51% of respondents are Weleda customers. As for childcare, 40% of respondents indicated that they prefer Weleda products.

Research has also shown that 100% of Weleda consumers recommend this brand and our products to their loved ones, which is the best indicator of customer loyalty.

Q. Weleda has once again received the Golden Brand award in Georgia for its healthy skincare solutions for children which include face and body creams, non-perfumed oil, milk, diaper care cream, shampoos, soap, toothpaste, belly oil, atopic skincare, sun protection and lip balms. What has led to this success, in your opinion?
A. The Calendula Baby Care Line has become Weleda's ‘image card’. 70% of midwives in Germany recommend Weleda Child Care Line and in this category it holds the position number one brand.

The effectiveness of this product lies in the formula, which does not contain synthetic additives or petroleum products, is environmentally friendly, easily absorbed and has a pleasant texture.

Calendula is not randomly selected as the leading plant in the infant and child care line. Its healing properties are directly related to the requirements of newborn skin. Its ingredients reduce inflammatory processes, promote the formation of new tissues, and protect the skin from harmful external influences. With its help, the skin is properly formed and acquires a healthy protective membrane. In addition, calendula does not contain allergens or sesquiterpene lactones and therefore can be used on allergic children. According to a German study, only one in 1,023 infants had a minor allergic reaction to calendula ointment.

For the third year in a row Weleda is the winner of the Golden Brand, which indicates that public awareness has increased and bio and natural products have become desirable. In this category we can confidently say that Weleda is a leader worldwide.

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Voyager 365 To Offer Azores Islands, Mount Kilimanjaro Tours in 2022

The Azores islands in Portugal and Mount Kilimanjaro in East Africa are the new destinations which Georgian tour operator company Voyager 365 will offer travelers who are looking for new adventures and unforgettable experiences.

CEO of Voyager 365 Gvantsa Gotsiridze said that nine volcanic islands in the Azores and a climbing tour of Mount Kilimanjaro, the African continent's highest peak at 5,895 meters, will impress Georgian travelers.

“Voyager 365 has been distinguished by offering innovative products to the Georgian market since the day of its establishment. A clear example of this was Tunisia last summer, our company’s exclusive offer on the local market. In 2022, Voyager 365 will offer several hitherto unknown locations, such as the Azores and Mount Kilimanjaro”, Gotsiridze said.

In addition, this year Voyager 365 doubled the number of its employees.

“Accordingly, we have changed our company’s address and have united the headquarters and sales office under one roof at a new location. Following these changes, the office is now more tailored to the comfort of our customers, and at the same time it helps increase sales”, Gotsiridze said.

This year Voyager 365 will also offer a new video section called ‘Story365’ where people unknown to the public will share their experiences with the audience and tell about the specific nuances that have created their success.

“This format will be fully motivational and non-commercial”, Gotsiridze said.

In order to ensure 24-7 service, the IT department of Voyager 365 is working on creating a chatbot with artificial intelligence that will be able to interact with customers real time and resolve issues.

“The chatbot will be launched by the end of this year in test mode. It will reduce the waiting time for customers and save human resources”, Gotsiridze said.

Q. What was the idea of creating a new travel agency on the market, which is already saturated with similar companies and in a time when travelers find it easy to plan tours themselves?
A. Voyager 365 has been operating on the Georgian market since 2019. My goal was to create a company that would be as service-oriented as possible and to expand the travel area of local customers.

My goal was to create a comfortable, loyal work space for employees who would be able to offer a positive product, such as travel to customers in a non-stressful environment.

Also the idea of the company is to be partially non-profit and have a motivational niche. The main benefit of our company's activities is the loyal and benevolent attitude of the audience.

I love to travel myself, and of course before I created Voyager 365, several times a year I planned my own vacation and bought airline tickets and hotels in online booking systems that available to all users. There were a few failed trips, incorrectly selected hotels, locations or airlines.

Since tourism has become one of my main activities, I realized that travel consists of a lot of details often unnoticed by the average traveler. So the objective was to do the work for them.

Voyager 365 helps travelers in this way and organizes tours in any country. Professionals in the field of tourism provide consumers with all the necessary information, tailored to their requirements and budget. It should also be noted that prices are significantly lower compared to other online booking systems due to our cooperation with international partners.

Q. Voyager 365 was opened in 2019, the year the coronavirus pandemic began. Due to the pandemic, tourism was suspended and airspaces were closed all over the world. This would be quite a challenge for a new company. How did you overcome it?
A. The pandemic was quite a difficult stage for the tourism sector. We have been working for three months to refund already purchased tours to customers.

When the borders were closed, the company did not stop functioning, retained all existing employees, and offered customers a vacation in Georgia. This flexible strategy has led to an increase in brand awareness. Team members have learned to adapt, and the company today can easily handle any difficulty and maneuver with an ability to adapt quickly.

When air traffic resumed, we activated destinations that were open to Georgian travelers. Right in the pandemic year we had a group tour in Tanzania, specifically in Zanzibar.

Everyone knows that a strong customer base is the best marketing campaign to increase sales. So our existing reputation ensures high demand in both the individual and corporate segments.

Q. What is the competitive advantage of Voyager 365?
A. There is high competition on the market, and our advantage is high quality of service, new and exciting destinations, constant development, and individualism.

Also, the brand ambassador of our company is traveler and blogger Tite Mikadze, who helps us introduce the local audience to less popular destinations in Georgia. Our collaboration began in January 2020 and the first destination was Alaska. We proved that traveling in pandemic conditions was possible. Then there was Brazil (Rio de Janeiro, Amazon rainforest and Iguazu Falls), San Francisco, Hawaii, Zanzibar.

The main strength of our company is a high sense of responsibility and credibility, reflected in the fact that the company takes full responsibility for services provided from the beginning of the trip to its end. Tour managers are in contact with our tourists 24 hours a day and provide all additional services remotely upon request.

All of the above, the love of the work of the professional team, of our company, and commitment to the idea of creating a positive background in the Georgian market, constitute the advantage of Voyager 365. I would also like to thank our customers for their trust and loyalty!


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About Us

The brand popularity is revealed by the preliminary survey making key focus on creative branding-related solutions. Entrees are judged by about 100 experts. Nominee brands are selected by awareness, popularity as well as by their creative advertising campaigns.

The winners will be granted with diplomas and Golden Brand Statue. The event will be broadcasted via television, radio, printed and online media.


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