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Hyundai Auto Georgia Celebrates 25 Years With New Showroom in Black Sea Adjara Region

Hyundai Auto Georgia is celebrating 25 years of operations in the country.

Founder and General Director of Hyundai Auto Georgia, David Giorgobiani, has shared some of the company's plans for the future, which include opening a new showroom in Georgia’s Black Sea region of Adjara.

“This year, Hyundai Auto Georgia celebrates its 25th anniversary, which reflects the trust and loyalty of customers and the success of the company. On this occasion, expansion is planned in western Georgia this year. Starting in 2022, our customers will be able to purchase Hyundai cars in a new showroom in Adjara,” Giorgobiani said.

So far the company is represented by one showroom and a service-center located on Agmashenebeli Avenue in Tbilisi.

This year Hyundai Auto Georgia has received its first Golden Brand, which is the most prestigious business award, often referred to as the Business Oscar of Georgia.

Q. Let’s briefly summarize the successful development of Hyundai Auto Georgia during these 25 years in the country.
A. Hyundai Auto Georgia has been the only official distributor of Hyundai Motor Company in Georgia since 1997. As a result of close cooperation with the head office, our company has been introducing projects and services in accordance with global standards.

At the time of its establishment, the entire staff consisted of just ten people, while today we employ seventy.

Hyundai Auto Georgia is in a leading position in the automotive industry of the country. Our company works in both retail and corporate, and offers light vehicles and special purpose vehicles – chassis cab, cargo, mixer, crane, trucks and buses.

Q. Which new cars are in the showroom currently?
A. We offer a choice of updated or brand new cars every year.

For the latest period in the SUV (Sport Utility Vehicle) segment I would single out the flagships of the brand, the Tucson & Tucson Hybrid, which once again managed to conquer the hearts of customers with a completely updated design, technological and safety systems, and an updated Santa Fe, which also firmly maintains its position on the market.
As for the Palisade, it has also undergone a transformation this year. You can see and test it on a drive in the last quarter of 2022 at our showroom.

Among the sedans I would mention the fully redesigned Elantra, which was recognized as the best car of 2021 in America by NACTOY.

In the category of MPV (Multi-Purpose Vehicle) the best car is Staria, which has already achieved great success in both global and local markets.

The undisputed leader of the all-electric model line is Ioniq 5, which is a clear example of how to successfully translate the essence and purpose of a brand into a product.

Q. What are the best-selling cars at Hyundai Auto Georgia’s showroom?
A. Tucson and Santa Fe have been leading the SUV category for years, they are the bestsellers.

Recently, the demand for electric vehicles has increased. In particular IONIQ 5, which best expresses the brand vision for a sustainable future.

Q. What kind of special offers do you have for customers?
A. For the first time, Hyundai Auto Georgia has introduced a warranty service which has no counterpart on our market. This is a five-year warranty with unlimited mileage that covers all major aggregates. The warranty terms underscore once again that we are confident in the reliability and durability of our vehicles and thus offer customers peace of mind.

The offer also includes a trade in option - replacing an old car with a new one. We assess and take the old car. The estimated amount is deducted from the cost of the new car and the customer pays only the difference between the prices.

Q. Hyundai Auto Georgia transferred 20,000 GEL to the Red Cross account to help Ukraine. Please talk about the company's Corporate Social Rresponsibility based on this example.
A. Unfortunately, the lives lost cannot be compensated with material resources and it is impossible to make up for the loss. The objective is to provide support to our Ukrainian friends and their families and to provide them with basic necessities.

As for the CSR of the company in general, Hyundai Auto Georgia is an active supporter of sports. We have been supporting the National Basketball Federation since 2006. In 2010, Hyundai founded the Children's Basketball School, which has fostered hundreds of successful basketball players, including seven who play on the national teams, and one, Goga Bitadze, who plays in the NBA.

From year to year we cooperate and support projects in our country that promote a healthy lifestyle.
We donate to orphans, adults with disabilities, and homeless elderly people.

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Hyleys Becomes Number One Foreign Tea Brand in Georgia

Hyleys, which has been delivering the best blends of tea to its customers in Georgia since 2003, has won the country’s most influential business award, the Golden Brand, after customers and experts chose Hyleys as their favorite foreign tea brand.

“Thanks to its high quality, unique style, broad presence on the market, loyal customers and firm establishment on the market, Hyleys is definitely a leader among many other similar brands.
Since its very first days Hyleys has been offering products which will satisfy the taste of any consumer,” Koba Metreveli said, Director of Everest 2010, a distribution company that imports Hyleys Tea to Georgia.

Since its introduction to the market, Hyleys has managed to win the hearts of many consumers. The brand has been developing year after year, experiencing stable growth in sales of about 20% annually and expanding its product portfolio to meet increased demand.

While initially only the detox tea from Harmony collection was sold in Georgia, now consumers are able to try green and black ginger, raspberry, cranberry, graviola, pomegranate, blueberry, chamomile, mint, linden, hibiscus, lemon balm, thyme and others from the same collection.

Hyleys Tea retains 100% of the original flavor of freshly picked tea, and is available in almost all supermarkets in Georgia and PSP and Aversi pharmacies.

Currently fifty different types of Hyleys Tea are imported to Georgia, while the brand produces more than 200 varieties of tea overall.

Metreveli said that Hyleys British collection is more popular than other collections both in Georgia and abroad.

“Hyleys has become popular around the world thanks to the British collection, which is pure black Ceylon tea, hand-picked, without additives,” Metreveli stated.

Since its inception in 1997, Regency Teas LTD has been packing tea under its flagship brand Hyleys.

The wide range of teas in the Hyleys portfolio includes classic black and green, and specialty blends with various flavors and herbs.

The company obtains these blends from various countries worldwide and is one of the few tea exporters in Sri Lanka to have its own cold storage facility specifically for herbs.

Hyleys recently launched several teas consisting of 100% natural ingredients in stride with the latest global consumer trends.

These innovative products have special packaging and unique customer appeal, adding further value to ‘taste and health’ aspects.

Regency Teas exports to over 25 countries worldwide and its strongest presence is in North America and Eastern Europe.

On the manufacturing front, the company operates a production plant of 90,000 square feet with modern infrastructure, tea packaging machinery and highly skilled staff.

Annually, the factory produces 3,500 metric tons of tea under strict Food Safety Management Systems and guidelines.

The plant is certified through the Sri Lanka Tea Board and Bureau Veritas for Good Manufacturing Practices (GMP), ISO 22000 and FSSC 22000, which is a recognized body of the Global Food Safety Initiative (GFSI).

The company is also licensed to manufacture products certified by kosher and organic bodies.

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New GM, New Plans: Hotels & Preference Hualing Tbilisi Continues to Develop

Hotels & Preference Hualing Tbilisi, a five-star hotel located on the shores of Tbilisi Sea, is continuing to develop and establish itself as the best business category hotel in the country, capable of offering top-notch experiences and remarkable service to its business visitors and other guests.

A new general manager, Peter Hoellrigl, shared his strategy on improving the hotel’s presence with Golden Brand.

Q. Mr. Hoellrigl, let's start our interview by having you introduce yourself to our readers. Please tell us about your managerial experience.
A. In my experience I have noticed that you don’t want to force anything through, things that look cool and work fast but are not really good and don't last. Anything that feels good and is in the interest of all parties involved will be successful. Promoting good staff is good for the staff, good for the hotel and hence also good for me. Don't force people to make them understand, feel, believe - like the chef and hot plate….

I was educated in Austria, so I have a good background and experience in the culture of different nations. Based on this, I chose to work in the hospitality industry because I’ve always liked challenges and the excitement that is related to this field. Moreover, I can say that I’m a creative person, which gave me an opportunity to do all these things.

When I was nineteen, which is actually very young, I was lucky that one of my bosses moved to the island of Bermuda, and I was able to join him. From there, my boss helped me move to The Ritz-Carlton Hotels in America. Then I worked in Germany, in Czech Republic, and back in Austria for seven years. Then, I went to visit some friends in China and ended up staying there for about twenty years. I worked there for several different international companies. But despite my love for China, I decided it was time for a new challenge, and now I’m very happy to be here, in Georgia!

Q. What was the first thing you did when you got to work at the hotel?
A. Sleep, as I had been traveling for days. Only if you are happy and secure as a person can you lead your team, by example. Seriously - our business is about people and my people serve our guests - so my people are my number one priority. Of course, we are business and profit-oriented; many people forget that the way to long term success is only with people. Also, helping people is a noble trade and is in line with hospitality.

Q. Please tell us your plans for improving the hotel?
A. The Hotels & Preference Hualing Tbilisi is already an established hotel with a great reputation and a stable team.

So, I can work on fine-tuning in every way. I plan to add more focus on patrons, and support creative, artistic, sport and charity-related special events. Conferences and exhibitions are our strong point, and those I certainly plan to keep up. In addition, our Sports Bar LEGENDS, our free-standing Recreation center, and one of the biggest ballrooms in the city will come up with some more events. This hotel has great potential and will only get better as it keeps improving and growing.

Q. Please tell us more about how you are going to develop the recreation center of the hotel?
A. Hotels & Preference Hualing Tbilisi offers a 3,500 sq.m Business Class Recreation Center. The center includes a wide selection of fitness services, such as aqua aerobics, swimming classes and personal trainers; you can also find a sports shop and café-bar there. The hotel has the biggest indoor swimming pool of all hotels in the city. Our business swimming pool is 25 meters long.

We came up with the idea to open a terrace, after many requests from our loyal members. And as we always consider our guest’s opinions and feedback, we decided to prepare for the summer season and show to our valuable guests our loyalty and appreciation.

The terrace will be ready to welcome our guests by the end of May.

Q. Let's talk about Hotels & Preference Hualing Tbilisi as a place for different kinds of meetings. The hotel recently hosted the World Para Powerlifting championship and will soon host the Golden Brand awards. What types of meetings can be held at the hotel, which of them was most impressive?
A. Hotels & Preference Hualing Tbilisi offers perfect venues for holding conventions, seminars, workshops, incentives, exhibitions, fashion shows, corporate parties, concerts. The hotel has six conference rooms, all with daylight. The size of the meeting rooms varies from 120m2 to 220m2 and can host up to 250pax. Not to mention our 800m2 ballroom, which is perfect for sporting events and exhibitions.

Also, if you are planning to celebrate your dream wedding party in a luxury ambiance, then our ballroom ⁠— the largest in Tbilisi ⁠— is the perfect place.

Our food and beverage department will guarantee delicious coffee breaks, mouthwatering desserts, and a wide choice of menus for lunch and dinner.

As you just mentioned, the hotel hosted participants from more than 135 countries for the World Para powerlifting championship. We host different kinds of events, such as the Dance Sport Georgia event competition, Karate Championship, National Olympic Committee Award Ceremony, Art Dance international competition, Conference of Prosecutors and Investigators of Georgia for Prosecutorial council elections, and many other.

Q. What is your number one tip for guests coming to Hotels & Preference Hualing Tbilisi?
A. Well, we believe strongly in focusing on every guest individually, according to their needs. So we will always customize our feedback to the situation on hand.

Personally, I strongly believe that we should make as many experiences as possible. Our staff is very unique and everyone has an interesting personality. They help our guests have a good time whether at the gym, bar/ restaurant, breakfast, front office information or just in your room.

I would also recommend getting a feeling of the country and the people. Georgians are really well-balanced people and so friendly and able to enjoy life. See the sights and experience the wine and food.

Q. How do you feel about living in Georgia? What are your impressions about this country and about its hospitality sector?
A. Georgia and the hospitality industry are strong, there is a good future ahead of us and the spirit of improvement is everywhere. I am very sure of it, as I experienced the same during my time in the USA decades ago and in China until just recently.

I have spoken positively about Georgians already before so I can add their hospitality, their love of food and wine, which they can talk about at any time and with such a passion.

I see that even though the country is not big (which may even be an advantage) Georgians are very proud of their culture, and the beautiful land with all kinds of nature from mountains to the sea, hot summers and cool winters, there's something for everyone.

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About Us

The brand popularity is revealed by the preliminary survey making key focus on creative branding-related solutions. Entrees are judged by about 100 experts. Nominee brands are selected by awareness, popularity as well as by their creative advertising campaigns.

The winners will be granted with diplomas and Golden Brand Statue. The event will be broadcasted via television, radio, printed and online media.


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