On September 11-13, at the international advertising festival Ad Black Sea 2025 held in Batumi, PSP campaigns won 18 awards – the Grand Prix, 8 Golds, 4 Silvers, and 5 Bronzes. PSP itself was also named Best Local Client. Two advertising campaigns were presented at the festival: “Birds Never Forget to Fly” and “It’s a Girl.”

“Birds Never Forget to Fly” campaign received the Grand Prix, 8 Gold, 3 Silver, and 1 Bronze awards. Meanwhile, “It’s a Girl” received 1 Silver and 4 Bronze prizes.

Both campaigns were created in collaboration with the agency Playmakers. “Birds Never Forget to Fly” is especially remarkable for its story – its filming and voice-over were completed while the director and narrator were in prison. The director is Giorgi Okmelashvili, and the narrator is actor Andro Chichinadze. The video features stars of Georgian cinema and theatre: Megi Kobaladze, Nino Kasradze, Kakha Kintsurashvili, Irakli Kvirikadze, Giviko Baratashvili, Giga Datiashvili, Keta Shatirishvili, Paata Inaouri, and Kato Kalatozishvili.

“It’s a Girl” is a video dedicated to International Women’s Day, addressing the issue of gender-based selective abortion. After beautiful visuals, it confronts the audience with a painful reality. This video has already won multiple awards – Silver and Bronze at the Kyiv International Advertising Festival, and Bronze at the Baku Flames International Festival of Creativity.

Ad Black Sea is one of the most significant advertising festivals in the region, annually bringing together the creative industry – international agencies and brands.