Bona Georgia, the official distributor of Swedish-made, environmentally friendly floor care products, is set to bolster its presence in the market with the opening of a large new showroom located at Alio Mirtskhulava #7 in Tbilisi.

In addition to the showroom launch, Bona Georgia is planning to introduce exciting new innovations aimed at improving both materials and equipment in the floor care industry. These advancements are expected to solidify Bona’s reputation as a leader in sustainable and effective flooring solutions.

The Golden Brand features an interview with founder Roland Eradze, who introduces the company, discusses its success, and shares recommendations for floor care solutions.

Q. What factors contributed to Bona Georgia winning the Golden Brand award?

A. Bona’s success in Georgia can be attributed to several key factors. The company is renowned for its high-quality floor care products, which have been designed to meet the needs of both professionals and consumers, establishing a strong reputation in the market. Bona’s commitment to environmental sustainability resonates with today’s eco-conscious consumers, enhancing their appeal. The company’s effective marketing strategies have played a crucial role in raising brand awareness and fostering consumer trust. Together these elements have significantly contributed to Bona’s popularity and recognition in Georgia.

2024 was a financially successful year, with the company undertaking a number of interesting projects. The priority remains caring for the environment and building a better future with premium quality products!

Q. As a newcomer at the Golden Brand Awards, please introduce Bona Georgia to our readers and tell us how the company has developed over the years.

A. Bona is an international company that has been dedicated to the care of wooden floors for 102 years. Our passion for our work, commitment to durable, high-quality materials, and focus on innovation have earned Bona the trust of people around the world.

Bona’s story began in Sweden in 1919. From the very beginning our goal has been to improve existing products and create formulas that are safe for human health and the planet.

In the 1970s, Bona became the first company to eliminate toxic chemicals from floor care and restoration products, demonstrating that excellent results can be achieved with environmentally friendly materials. Today Bona’s products are recognized for their outstanding quality, and numerous certificates from environmental organizations confirm their safety.

With 100 years of experience, the knowledge and expertise we have accumulated have allowed Bona to operate in some of the most beautiful and bustling buildings in the Georgian market since 2004. Our products have been tested in various environments, including the largest sports fields, airports, museums, and other public spaces.

In addition to preserving the original appearance of floors, our goal is to make the work easier and safer for the craftsmen who use our products. Their needs and safety are the starting point of all our formulas.

Bona is represented today in approximately 90 countries. Our range includes everything needed for floor care and restoration ⁠— floor varnish, glue, oil, accessories, and cleaning products that ensure you achieve the desired results.

We offer a comprehensive range of services, including home renovation, parquet laying, floor polishing, and floor restoration. We use only environmentally friendly products in our work, such as water-based parquet varnish, parquet oil, glue, and floor care solutions. Our commitment to using eco-conscious materials is what sets Bona apart. We are dedicated to protecting the environment and ensuring a sustainable future for our planet!

Q. How do you ensure that Bona parquet varnish and other products remain environmentally friendly while providing high efficiency?

A. Creating ecological products is our primary goal at Bona. Our commitment to developing water-based products embodies this mission. We focus on achieving quality in our formulations, which in turn builds greater trust in our products within the market.

Q. What advice would you give homeowners when choosing between wooden parquet and laminate flooring, and how should they care for such floors using Bona products?

A. When homeowners decide between wooden flooring and laminate, they should consider several important factors. Here are some key tips to help them make the right choice:

• Budget: Wooden flooring is environmentally friendly and can increase property value.
• Durability and Maintenance: Laminate flooring is less resistant to scratches, moisture, and everyday wear and tear. In contrast, wood is naturally hard and durable, with the ability to restore its original appearance over the years.
• Aesthetics and Natural Feel: Wooden flooring adds warmth and natural elegance to a space, showcasing a unique texture and depth. Laminate, while designed to mimic wood, often looks more artificial upon close inspection.
• Technical Conditions: If you have children or pets at home, parquet flooring is a practical choice.
• Environmental Impact: Wood is eco-friendly and biodegradable, whereas laminate is made from synthetic materials.

If you want natural beauty and long-lasting durability, choose wooden flooring. The Bona brand offers a wide range of products for the care and maintenance of wooden floors, including stains, cleaners, protectors, and tools. If you are looking for high-quality and professional products to care for your wooden floors, Bona is the name to choose.