EKA MAGHLAPERIDZE, Head of the Marketing Department at Libo Group
BusinessGolden Brand

Fino: A Fresh Presence in the Georgian Market

Fino, a well-known Ukrainian brand of household products formerly known to Georgian consumers as Melochi Zhizni

Eka Maghlaperidze, head of the marketing department at Libo Group
BusinessGolden BrandInterview

From Melochi Zhizni to Fino: Popular Ukrainian Brand Announces Rebranding in 2024

Melochi Zhizni, the popular Ukrainian brand of household products, is taking a bold step towards success and greater efficiency on the Georgian market by announcing a rebranding in 2024