Herbalife, a global nutrition and wellness company, community and platform, is observing an impressive milestone ⁠— its 45th anniversary. As #1 weight management and well-being brand in the world*, the company has made significant strides in promoting a healthier lifestyle for communities around the world, including 14 years in Georgia.

As it commemorates this important anniversary, Herbalife isn’t resting on its laurels. The company is poised to evolve its business model by embracing cutting-edge digital technology. With a vision to personalize healthy lifestyle and wellness, Herbalife is leveraging individual biometrics, biomarkers, lifestyle data, and DNA. This innovative approach aims to go to a comprehensive, data-driven wellness platform that addresses the dynamic needs of consumers.

Anticipating the future, Herbalife is set to launch this year in Georgia the Collagen Skin Booster**, featuring a refreshing strawberry lemonade flavor. This product embodies the philosophy that beauty and wellness begin from within, reinforcing the brand’s commitment to holistic well-being.

In an exclusive interview, Nina Kandelaki, the Regional Vice President of Herbalife, shared her excitement about these developments. “We are not just evolving our products; we are redefining the way people think about their healthy lifestyle habits and wellness. Empowering our community with personalized solutions is at the heart of our mission.”

Q. Herbalife is celebrating its 45th anniversary. How is the company evolving, and what does this milestone mean for Georgia?
A. Herbalife’s 45th anniversary marks a new chapter. We’re integrating advanced digital technologies to personalize wellness, using biometrics, lifestyle data, and DNA. Our goal is to move to a comprehensive, data-driven wellness platform. In Georgia, we’re proud of our 14-year presence and ongoing commitment to promoting balanced nutrition and healthy lifestyle.

Q. What does winning the Golden Brand award mean for Herbalife, and how do you think this recognition will affect the company’s growth and consumer perception in Georgia?

A. We’re honored to be recognized for the fourth time in the ‘Balanced Nutrition’ category. The Golden Brand award, widely regarded as Georgia’s most prestigious business accolade, not only affirms our commitment to balanced nutrition but also reflects the trust and loyalty we’ve built in Georgia, strengthens our market position, and boosts consumer confidence.

Q. As a nutrition company with a science-backed product line, what key products or innovations are you most excited about right now?

A. Innovation is central to Herbalife. We closely monitor nutritional trends and regularly update product formulations. Last year we introduced the Formula 1 Express protein bar with dark chocolate flavor in Georgia — a complete meal replacement designed for convenience. This year we are preparing to launch the Collagen Skin Booster with a strawberry lemonade flavor, reinforcing our belief that wellness and beauty start from within.

Q. How does Herbalife ensure the quality and safety of its products?

A. Product quality and safety are top priorities. We have four global manufacturing facilities and 18 laboratories, eight dedicated to quality control. We conduct nearly 300,000 internal tests annually to ensure ingredient purity, nutritional value, and taste, meeting strict local and international standards.
 

Q. What advice would you give to individuals looking to achieve a balanced nutrition lifestyle through Herbalife products?

A. Herbalife products are available exclusively through Herbalife Independent Associates, who also provide nutrition plans and ongoing support. I advise our potential clients to remember that together with high-quality products they receive strong support from Herbalife’s nutrition consultants.

Q. With the increasing competition in the healthy lifestyle and wellness industry, how does Herbalife differentiate itself from other brands?

A. Herbalife’s key differences are the personalized support provided by our nutrition consultants and our global community spanning 95 countries. We empower individuals to achieve personal and professional growth. I’m inspired by positive changes in people’s lives after joining the Herbalife community. I’m especially inspired by Stefan Gratziani, who started as Herbalife’s Independent Associate in 1991 and has become the CEO of Herbalife this May – these examples demonstrate the limitless possibilities our business model offers.

Q. Can you talk more about the Herbalife community, how Herbalife unites balanced nutrition fans?

A. Our community is active and engaged, participating in events like the Tbilisi Marathon and running Healthy Lifestyle clubs across multiple cities. These clubs offer training in balanced nutrition, group exercise, and support for adopting healthy lifestyle habits. Local collaborations, such as with fitness expert Kristina Bokuchava, further promote the principles of balanced nutrition and well-being. And since 2025 Herbalife’s products and community is more visible in Georgia due to new social media accounts in Instagram and TikTok.

Q. Do you personally use Herbalife products and which are your favorites?

A. I consume about 10 Herbalife products on a daily basis and my favorite product is a chocolate-flavored Formula 1 protein shake. I use it in the morning with water, adding extra protein. I also drink our herbal tea for energy, plus I support my metabolism with an aloe concentrate. This is my daily balanced breakfast.

Q: What are Herbalife’s plans for future growth and innovation?

A. We’re modernizing our business model with digital tools that enable personalized nutrition. Recent partnerships and acquisitions in the US are the first steps in this transformation. Our aim is to equip Independent Associates with innovative, science-backed resources, evolving into a data-driven wellness platform that meets the changing needs of consumers.

*Source: Euromonitor; CH2025ed, weight management & wellbeing definition; combined % RSP share GBO for 2024

**Food supplement. Food supplements cannot replace a wholesome, balanced nutrition.

Hisense HVAC, a key player in the global heating, cooling, and ventilation market, has officially launched operations in Georgia and is already making a significant impact on the industry

The International Chamber of Commerce Georgia, a business organization comprised of over 250 entities

In the bustling landscape of automotive services in Georgia, one company stands out, setting benchmarks for excellence and innovation: Auto Support Juba

Established in 2006, Kalmatron Georgia has since become a key player in the waterproofing materials market by undertaking complex and large-scale waterproofing projects

Ramos MacShaurma is set to enhance its presence in the Georgian fast food landscape with the announcement of new concept facilities in Rustavi, Gori, Zugdidi, and Batumi

Strong Wash, a Georgian company involved in the production and distribution of auto chemicals, installation of car washes

Food Management Group, a leading name in Georgia’s catering and culinary services sector, has been honored with the prestigious Golden Brand Award in the “Catering” category. This recognition comes after over a decade of the company’s dedication to high-quality food production, innovative service models, and an unwavering commitment to food safety and customer satisfaction. In this exclusive interview, Director Tato Zarandia shares insights into the company’s journey, values, and what this award means for the future of the brand.

Q. Can you introduce Food Management Group to our readers and share how the company began?

A. Food Management Group is a catering and culinary studio based in Tbilisi. We began our journey in 2012 with a clear mission: to produce and deliver high-quality food products while redefining food service standards in Georgia. What started as a small initiative has evolved into a major player in the Georgian food management sector.

Q. What services does Food Management Group offer today?

A. Our core services include corporate dining, buffets, and full-service catering. Whether it’s daily meals for employees, elegant receptions, or large-scale events, we provide a tailored experience for each client. We operate as both a catering company and a culinary studio, which allows us to combine innovation with consistency and efficiency.

Q. Food Management Group won the Golden Brand Award in the “Catering” category. How did you manage to achieve this and what does it mean to you?

A. Winning the Golden Brand Award is both an honor and a validation of the hard work we’ve been doing since 2012. It is a recognition of our team’s dedication to quality, innovation, and client satisfaction. We’ve always believed that consistency in service and a relentless focus on fresh, safe, and delicious food would set us apart — and this award confirms that we’re on the right path. For us it’s not just a trophy, but a reminder of the responsibility we bear every day to uphold and exceed the standards we’ve set.

Q. Your company is said to place a strong emphasis on quality. How is this ensured across your operations?

A. Quality is at the heart of everything we do. All of our food is prepared using only fresh, never-frozen ingredients. To guarantee safety and consistency, we have a dedicated Food Safety and Monitoring Group that thoroughly checks every stage of production. This internal control system ensures our offerings meet the highest food safety standards – a core principle that defines our brand.

Our flexibility in  tailoring services for different clients – be it a small corporate lunch or a high-profile event – sets us apart. We’ve carved out a niche by offering not just meals, but a complete food management solution that is scalable, reliable, and highly customizable.

Q. Can you tell us more about the scale of your operations?

A. Currently, we serve close to 30 different locations throughout Georgia, each of which has successfully passed food safety inspections and holds official certification. Our team has grown to include more than 100 employees – a mix of experienced managers and passionate professionals – all of whom contribute to our steady annual growth.

Q. What do you think sets Food Management Group apart in the Georgian market?

A. We stand out because of our uncompromising commitment to quality, food safety, and customer satisfaction. Our operational model is designed to be both scalable and flexible. Thanks to our in-house production standards and a strong professional team, we are able to maintain the same high-quality service whether we are catering for 50 or 500 people. That reliability has earned us trust across a diverse client base.

Q. How much demand is there for corporate dining, buffets, and catering in Georgia, and where do most of your orders come from?

A. Demand has grown significantly in recent years. More companies are now prioritizing employee well-being and client hospitality, and professional food service plays a major role in that. Most of our orders come from corporate clients — tech companies, financial institutions, and international organizations operating in Georgia. We are also seeing increased interest from event organizers and private clients.

Q. Based on your experience, what factors should clients consider when planning a catering menu for a corporate event?

A. First and foremost, understanding your guests’ dietary needs is critical. Then comes the balance of the menu –  offering both familiar comfort foods and a few creative surprises works well. Logistics and timing are also vital. And finally, working with a provider who has the experience to handle unexpected situations makes all the difference.

Q. How many events do you cater per year or per month? Can you host events anywhere in the country? What are the logistical challenges and how do you handle  them?

A. We have the capability to serve events anywhere in Georgia. Logistics are certainly one of the more complex aspects — from transporting food while maintaining the right temperatures, to ensuring staff are coordinated across multiple sites. We’ve invested in specialized equipment and vehicles, and we have a logistics team that operates like a control center to ensure smooth execution no matter the location.

Q. Looking ahead, what are your goals for the company?

A. Our goal is to continue expanding our presence and capabilities without compromising the values that built our reputation. We’re focused on growing sustainably, integrating more innovation into our culinary offerings, and exploring new partnerships. Ultimately, we aim to be the leading name in food management not only in Georgia but in the wider international region.

Business Time, a local media outlet focused on business and the economy, is preparing to launch a new column dedicated to the experiences of Georgians living outside of Georgia

BRONKHOMAX, a flagship product of the multinational pharmaceutical company Europharma — present in Georgia since 2011