Strong Wash, a Georgian company involved in the production and distribution of auto chemicals, installation of car washes, and sale of high-pressure washing machines, plans to invest in technology development.

“Our goal is to continue expanding our brand and offer high-quality, innovative services to an even broader audience in the future,” said Shota Metreveli, the company’s director.

2024 was successful for Strong Wash, highlighted by significant developments such as their relocation to a new, inviting facility that features a diverse range of products and a spacious showroom. The company has also launched new household cleaning products that have quickly gained popularity among customers.

Strong Wash has also completed the construction of a new enterprise in Lilo, outside of Tbilisi. This state-of-the-art facility spans 750 square meters and utilizes European raw materials for manufacturing its products.

With a strong presence throughout Georgia, the company is also expanding into exports. Their car shampoos have begun reaching markets in Armenia, with plans for further growth.

The Golden Brand features an interview with the company’s director, discussing the company’s strategic vision for the future, its commitment to innovation in automotive cleaning products, and the potential impact of receiving the Golden Brand award on their customers.

Q. Strong Wash has been awarded the Golden Brand in the “Equipment and Services for Car Washes” category. In your opinion, what qualities earned the company this award, and how do you intend to incorporate it into your PR and marketing efforts?

A. We consider this award a great honor, and we believe it reflects our continual growth, innovation, and commitment to high standards.

At Strong Wash, we have always aimed to provide top-notch services and products to enhance our customers’ experiences. Our success is driven by several key factors:

– Innovative technologies and equipment

– A customer-oriented approach

– Assurance of quality and reliability

Receiving this award serves as further evidence of our dedication and achievements. We plan to leverage this recognition in our PR and marketing activities to enhance our brand’s prestige and strengthen our relationships with customers.

We intend to highlight the award in all our communications, including social media, press releases, and special offers.

Q. This is the second Gold Brand win for Strong Wash . How has the previous award positively affected your company’s image in the eyes of your customers?

A. Winning this award allows us to showcase our high-quality standards and exceptional services. This recognition enhances the quality of communication we have with our customers. It reassures them that our products and services are acknowledged and valued within the industry. As a result, it strengthens their trust in us and sets the expectation that we will consistently provide the highest quality and service.

Q. Please review the latest developments at the company.

A. 2024 has been quite fruitful for the company. We have moved to a new location that offers customers a pleasant environment, a wide range of products, and a showroom.

We have also introduced new household cleaning products, which have quickly garnered significant attention from our customers.

Q. You were going to set up a new enterprise. Can you provide details about the developments in this area?

A. Yes, the construction of the new enterprise was completed in 2024. It is located in Lilo, in the village of Nasaguri, near the capital city of Tbilisi. The facility spans 750 square meters and is fully equipped with the latest technologies. We use European raw materials to make our products there.

Q. Are the company’s services available throughout Georgia?

A. Strong Wash operates in every corner of Georgia, and our car shampoos are used throughout the entire country.

Q. How many car washes are equipped with Strong Wash equipment in our country?

A. This year, the company has built approximately 100 car washes.

Q. What advice would you give our readers regarding car care?

A. I recommend using our car shampoos, as they do not damage the surface of the car and deliver outstanding results.

Q. Does the company have plans to export its auto chemical products?

A. Yes, our car shampoos are already being exported to Armenia, and we expect to expand our list of export countries in the future.

Q. How do the car care products made by Strong Wash differ from similar products on the market, and why should consumers choose your product?

A. Firstly, we provide a high-quality product made from premium European raw materials. Our shampoos do not harm the car’s surface, their effects are long-lasting, and they are resistant to temperature changes while maintaining their properties. I believe consumers should choose products based on quality.