Victoria Security’s Success Story: An Exclusive Interview with Director Giorgi Gugeshashvili
Victoria Security, one of the leading providers of security services in Georgia, has recently been honored with the prestigious Golden Brand award in the “Security Services” category. The company operates in all major cities across the country and its team consists of over 2,000 highly qualified professionals dedicated to ensuring the safety of more than 10,000 sites nationwide.
We spoke with the company’s Director, Giorgi Gugeshashvili, about the significance of this award, the role of technology in modern security, and the organization’s future plans.
Q. Victoria Security won the Golden Brand award in the “Security Services” category. What does this recognition mean for your company, and in your opinion, what contributed to winning this award?
A. Winning the Golden Brand award is a great honor for our company. It confirms that our continuous efforts towards professionalism and maintaining high service standards are appreciated. This award is a strong testament to the trust placed in us by our clients.
I believe we earned this recognition through several key factors: high-quality service, a solid reputation, the use of innovations and modern technologies, professionalism, and a highly qualified staff. We invest heavily in the professional development of our employees, conducting regular training programs. This award reflects the dedication of every team member, and we are truly proud of our professional and loyal team.
Q. What impact do you think this award will have on your company’s image in the eyes of customers?
A. I believe the Golden Brand award will significantly enhance Victoria Security’s image, helping to attract new clients, strengthen our reputation, and increase customer trust. This award clearly signals to our clients that we are a leading company in the field of security services.
Q. How do you maintain a leading position in the security sector, and what role do modern technologies play in this?
A. Modern technology plays a vital role in the security sector. Advanced communication tools and monitoring systems enable us to receive real-time alerts and respond promptly to any emergency.
Maintaining a leading position in our industry requires constant development, adoption of innovative approaches, and continuous improvement in quality. We strive to be not just a service provider, but a trusted partner to our clients.
Q. Let’s focus on your services. For example, your customers can monitor vehicle movement from anywhere in the world. Tell us more about this and other standout services that give you a competitive edge.
A. Victoria Security provides a full range of security services, including both physical and technological solutions tailored to individuals, businesses, and organizations. Our core services include: Physical security for individuals and legal entities; Design, installation, and maintenance of modern electronic security and fire alarm systems; Video surveillance systems; Access control systems; Fire suppression systems; VIP protection and bodyguard services; Secure cargo escort and planning across Georgia; Security for large cultural and sports events; Centralized monitoring of protected sites; 24/7 rapid response teams; Legal consulting; Risk assessment;
Loss prevention.
Our goal is to provide a comprehensive range of security services, tailored to each client’s individual needs, ensuring their safety and peace of mind.
Q. You successfully collaborate with the business sector, government institutions, and private homeowners. Each has specific demands. How do you navigate their different expectations?
A. Each of these sectors has its unique demands and expectations. These differences require us to be highly flexible, knowledgeable, and responsive. It’s not an insurmountable challenge, but it does require thoughtful and tailored approaches.
We have specialized teams for each sector, ensuring they have deep knowledge of the specific requirements. For instance, businesses focus on asset protection and loss prevention, government clients prioritize national security and compliance, while private homeowners care most about personal safety and peace of mind.
That is why we avoid standardized solutions. Instead, we create customized security plans for each client. Our years of experience and strategic approach allow us to meet these varied expectations effectively and build long-term, productive partnerships.
Q. What do today’s customers look for, and which of your services are most in demand?
A. Currently, the most in-demand services are video surveillance systems, private security (personal and facility protection), vehicle tracking, event security and centralized protection via control centers.
Modern customers seek smart, efficient, and adaptable security solutions. Victoria Security understands these demands and provides services tailored to meet every individual need.
Q. In which cities is demand for security services highest, and what drives this demand?
A. Unsurprisingly, the demand for security services is highest in large cities, with the capital city of Tbilisi leading the way. After Tbilisi, we would highlight Kutaisi as a city with high demand.
Demand is driven by various factors: urbanization, major infrastructure, high business activity, frequent events, and a concentration of educational institutions.
Q. What are your future plans?
A. Our future plans are quite ambitious. We aim not only to maintain our leading position in Georgia’s security sector but also to grow further and expand our operations beyond national borders.
